The Treble Cone ski resort in New Zealand’s South Island provides the stunning backdrop for Black Hawk’s latest campaign highlighting the lifesaving work carried out by Land Search and Rescue’s (LandSAR) specialist search and rescue dog teams.
LandSAR has over 80 members with nine operational avalanche dogs and 12 wilderness search dogs. Black Hawk has been donating its premium range of dog food to feed these four-legged heroes for a number of years, ensuring they are in peak physical health when called into action.
The commercial features LandSAR patroller Matt Gunn and his avalanche trained dog Rocket on patrol at Treble Cone. One avalanche dog can search one hectare in approximately 30 minutes while it would take 20 foot searchers four hours to search the same area.
Created by Black Hawk’s agency The Works, a 30 second TV brand spot and a 15 second product spot is airing across free to air TV in New Zealand accompanied by digital, point of sale and social media content.
Ruth Reid, Masterpet head of marketing New Zealand said: “LandSAR carry out vitally important search and rescue missions, often in treacherous terrain. Ensuring the dogs are healthy and have access to great food is crucial for them to effectively do their work. Black Hawk is a proud supporter of LandSAR, including providing food for the search dogs for several years. We’re delighted to celebrate these dogs and their handlers with this campaign.”
Damian Pincus, creative partner at The Works, part of RXP Group, added: “The relationship between a LandSAR dog and handler is built on trust and care for each other. As a team they have to look after each other and we have captured this special relationship between Matt and Rocket using the dramatic and beautiful backdrop of Treble Cone.”
Agency: The Works
Production: Two Bearded Men
Post production: Daresay
Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]
Triton Digital has released its monthly rankings of the top 100 most popular Australia podcasts, revealing several new entries to the list, a few movers and shakers, and a cautionary tale (or two). Audioboom’s Casefile True Crime again takes home the bacon as Australia’s most popular podcast for March after releasing five episodes during the […]
Today, Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, ‘Preparing for a privacy-first world: your personal guide to getting impersonal’. This educational playbook complements the company’s global ‘It’s nothing personal’ ad campaign launching today, to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally […]
Following a competitive pitch, independent agency, Archibald Williams has won the atWork Australia account and been tasked with launching the new employment services campaign, highlighting that work is for everyone. This is the first time atWork Australia has used the services of an agency for above the line messaging. Archibald Williams will handle TV, OOH, […]
Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]
Despite a strong launch on Sunday night, Dancing With The Stars: All Stars had a drop of 186,000 for Monday night’s show, ultimately waltzing away with 558,000 viewers. Episode two introduced a new group of competing celebrities and saw model and actress Erin McNaught get eliminated after her Viennese waltz failed to win over the […]
David Beckham has been announced as the new global brand ambassador of Maserati and has revealed his first work for the famous Italian marque. The accompanying TVC sees Beckham, 45, doing donuts in a Miami parking lot with his new Maserati SUV, the Levante Trofeo, all while dressed as an extra from Miami Vice. The […]
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]
Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]
Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately. Plush Sofas is a national retailer founded in Victoria over 20 years ago with a retail network of 46 showrooms across Australia. It is the leading sofa and lounge specialist, known for high-quality products, customisable range, […]
H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]
One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]
Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new […]