Black Hawk Celebrates LandSAR Search Dog Heroes In New Campaign From The Works

Black Hawk Celebrates LandSAR Search Dog Heroes In New Campaign From The Works
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The Treble Cone ski resort in New Zealand’s South Island provides the stunning backdrop for Black Hawk’s latest campaign highlighting the lifesaving work carried out by Land Search and Rescue’s (LandSAR) specialist search and rescue dog teams.

LandSAR has over 80 members with nine operational avalanche dogs and 12 wilderness search dogs. Black Hawk has been donating its premium range of dog food to feed these four-legged heroes for a number of years, ensuring they are in peak physical health when called into action.

The commercial features LandSAR patroller Matt Gunn and his avalanche trained dog Rocket on patrol at Treble Cone. One avalanche dog can search one hectare in approximately 30 minutes while it would take 20 foot searchers four hours to search the same area.

Created by Black Hawk’s agency The Works, a 30 second TV brand spot and a 15 second product spot is airing across free to air TV in New Zealand accompanied by digital, point of sale and social media content.

Ruth Reid, Masterpet head of marketing New Zealand said: “LandSAR carry out vitally important search and rescue missions, often in treacherous terrain. Ensuring the dogs are healthy and have access to great food is crucial for them to effectively do their work. Black Hawk is a proud supporter of LandSAR, including providing food for the search dogs for several years. We’re delighted to celebrate these dogs and their handlers with this campaign.”

Damian Pincus, creative partner at The Works, part of RXP Group, added: “The relationship between a LandSAR dog and handler is built on trust and care for each other. As a team they have to look after each other and we have captured this special relationship between Matt and Rocket using the dramatic and beautiful backdrop of Treble Cone.”

Credits:

Agency: The Works
Production: Two Bearded Men
Post production: Daresay

 

 

Please login with linkedin to comment

landsar The Works

Latest News

Why Search Should Be The Icing On The Cake To Your TV Spend
  • Partner Content

Why Search Should Be The Icing On The Cake To Your TV Spend

Putting a certain global pandemic aside and despite its innumerable detractors, television ad spends in Australia were nudging the $4 billion-mark annually before COVID arrived and pummelled the numbers. Putting that in perspective, linear, free-to-air TV in Australia still pulls about one-in-four of every ad dollars spent. Despite the competitive and growing fight for eyeballs […]

Partner Content

by B&T Magazine

B&T Magazine
Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

Recommended

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]