Bonds has announced Tash Oakley as the face of its new Mash Up campaign, showcasing the brands new hipster range of underwear.
Oakley rose to fame in the social media world as one half of the duo A Bikini a Day, alongside her best friend and business partner Devin Brugman. The pair have since forged a successful career spent globe-trotting in their favourite swimwear, while managing their businesses A Bikini a Day, Monday Swimwear and Monday Active.
This time Oakley shines as the face of Bonds’s new underwear campaign, following in the footsteps of a long list of esteemed Bonds girls including Miranda Kerr, Ruby Rose and Kelly Gale.
“We signed Natasha Oakley as our new underwear model as we love her energetic attitude and she sheds a positive light on body confidence and self-acceptance.” said Emily Small from Bonds. Bonds believe Tash has really carved a niche as a role model for healthy bodies and positive attitudes through her blog and Instagram.
As social media continues to be a strong driving force in the way consumers make their purchasing decisions, aligning with influencers like Oakley allows Bonds to tap into and talk directly to their target demographic for the range. Extending their reach beyond print and social, the alignment allows Bonds to wield Oakley’s influence on social media and engage with her following.
Bonds’ new Mash Up range is a collection of fun, printed Hipster underwear that encourages customers to mix and match and customise their look. The range is full of colourful prints and bold colours, which can be worn together or mix and matched to create a personalised look. The Mash Up Hipster underwear collection launches on bonds.com.au and in-stores this week.
Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, today announced a new Board of Directors and a changing of the guard as the industry body enters its fourth year. Lead Image: 2023 Leadership Team The IMAA was founded in 2020 by five independent media agency directors […]
With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]