It may only be a Monday morning by no doubt the champagne is already flowing at the Saatchi & Saatchi offices with news the creative agency has won the Ladbrokes account.

“Following a competitive pitch process we’ve appointed Saatchi & Saatchi as our creative agency partner,” said Dean Shannon, CEO of Ladbrokes, in a statement.

“At Ladbrokes we continually endeavour to be first to market with new products and innovations and the brand platform and campaign presented by Saatchi & Saatchi will help us to continue to change the game.”

Michael Rebelo, CEO of Saatchi & Saatchi Australia, added: “We’re excited to be appointed by Ladbrokes, they’re a great team of people with an ambitious vision for their brand that we can help drive with creativity.

“The online betting category is highly competitive, high growth and full of creative opportunity. We’re looking forward to the challenge in partnership with Ladbrokes.”

B&T understands the other agencies pitching were M&C Saatchi, Leo Burnett and Young & Rubicon.