beIN SPORTS, the global destination for sports news, has extended its partnership with M&C Saatchi Performance to lead its growth efforts in Australia and New Zealand.
Building on the success of their collaboration in Southeast Asia (SEA), beIN SPORTS is poised to further its reach in the ANZ market, with M&C Saatchi Performance leveraging a data-driven, localized approach to expand beIN SPORTS Connect subscribers.
Strengthening a Proven Partnership
M&C Saatchi Performance has been a critical partner for beIN SPORTS in Southeast Asia, helping drive impactful marketing strategies across multiple digital channels, including search, social, and programmatic media.
The extension of this partnership to Australia and New Zealand marks a new phase of collaboration as beIN SPORTS seeks to bring its premium sports content, including Serie A, La Liga, Bundesliga, and the Carabao Cup, to even more fans in the region.
“We are delighted to extend our relationship with beIN SPORTS to Australia and New Zealand, and we look forward to supporting beIN SPORTS in their subscriber growth journey. It’s exciting to play a part in connecting passionate audiences to such a great broadcast experience,” said Bobbie Gersbach, ANZ director at M&C Saatchi Performance.
Driving Localised Growth in ANZ
As beIN SPORTS expands its presence in the ANZ market, M&C Saatchi Performance will implement an agile and targeted marketing model, applying data and learnings from their SEA work while adapting to the local nuances of the Australian and New Zealand sports landscapes. The agency will focus on identifying and engaging niche yet passionate sports fan bases through highly targeted digital media strategies.
“With M&C Saatchi Performance’s expertise in growth marketing and their deep understanding of the regional dynamics, we are confident that this partnership will enable us to effectively connect with sports fans across Australia and New Zealand, driving increased subscriptions to beIN SPORTS CONNECT and the beIN SPORTS channel on Amazon Prime Video,” said John Armitage, director of beIN SPORTS Australia and New Zealand.
M&C Saatchi Performance will support beIN SPORTS in optimizing its marketing efforts during a critical period of sports programming, with live football content being a major draw for subscribers.
