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Reading: Bauer Media’s Content Destination For Women ‘Now To Love’ Goes Live
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B&T > Media > Bauer Media’s Content Destination For Women ‘Now To Love’ Goes Live
Media

Bauer Media’s Content Destination For Women ‘Now To Love’ Goes Live

Staff Writers
Published on: 6th February 2017 at 10:21 AM
Staff Writers
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Now To Love, the new digital content destination for women delivering the latest in entertainment, lifestyle, health, parenting and celebrity news has launched today.

Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, Woman’s Day, NW, OK!, Take 5, TV Week, Yours, Good Health, Mother & Baby and Shop til you drop, Now To Love completes Bauer’s digital ecosystem.

A dedicated team of digital journalists led by Bauer Xcel’s content director Emily Kerr will deliver exclusive and original stories alongside content from the magazine’s editorial teams.

https://youtu.be/HLJWCcU340s

Christian Fricke, managing director of Bauer Xcel Media said: “We have brought together Bauer’s leading women’s magazine brands for the first time, allowing consumers to access our expert content across our broad brand portfolio. Now To Love combines the quality of highly engaging content at scale in one place.”

Advertisers have more options to reach consumers across the To Love Network than ever before, with a new commercial division, led by general manager of commercial and innovation Jane Waterhouse, created to deliver high end native campaigns based on real time women’s insights, giving them greater flexibility to interact with audiences.

Fiorella Di Santo, director of sales at Bauer Media added: “The launch of Now To Love and introduction of innovative native and cross-platform advertising solutions will give our commercial partners access to audiences across our premium digital platforms. The brands on Now To Love reach one in three women in Australia across digital and print.”

Now To Love completes Bauer’s To Love Digital Network, joining a refreshed Homes To Love, Food To Love and leading premium sites ELLE, Harper’s BAZAAR, Gourmet Traveller, Cosmopolitan, beautyheaven and Dolly.

With a combined reach of over nine million female followers on social media and a unique audience of two million, according to Nielsen Digital Ratings Monthly, Bauer Media’s brands are one of the biggest women’s networks in the country.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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