Avenue C Nabs Paula Lopes From KINESSO

Avenue C Nabs Paula Lopes From KINESSO
B&T Magazine
Edited by B&T Magazine



Independent media agency, Avenue C, has announced the appointment of Paula Lopes as Digital Director.

Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

Paula’s extensive background includes senior roles at Ikon, UM and Reprise Digital, where she demonstrated her leadership and expertise in media strategy, planning, and operations.  As the new Digital Director at Avenue C, Paula will be responsible for spearheading the planning, buying, and reporting across all digital mediums, leveraging her deep knowledge of the digital ecosystem.

Avenue C operates with a flat structure that allows experts to excel in their core craft across their business patch.  Paula’s addition to the team reinforces the agency’s commitment to delivering exceptional digital solutions for clients.

“We are so excited to have Paula join us at Avenue C, adding further strength to the agency with her wealth of media experience, working across a number of categories and markets, as well as a deep expertise within the digital ecosystem,” said Daniel Cutrone, managing partner at Avenue C.

“With Paula, our digital product is spearheaded by an extremely strong team; including Paula, who now joins our two other Digital Directors, Mark Zala and Chris Zoomerschoe,” Cutrone added.

“I am thrilled to embark on this journey with Avenue C, reconnecting with my enthusiasm for digital craft and client engagement. I am eager to immerse myself in the heart of business once again, fostering an environment where ideas and solutions can flourish efficiently. The opportunity to navigate with agility, unburdened by excessive layers, is particularly appealing and I look forward to contributing my skills and passion, finding a balance that allows me to stay closely connected to the work I love. Joining a team of high-level experts whom I already know, admire, and respect makes this new chapter even more exciting,” said Lopes.

Paula will join Avenue C on January 8.




Please login with linkedin to comment

Avenue C kiness Kinesso

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]