Home » Australia’s Newest Social Media App, WeAre8, Launches Fund To Financially Support Aussie Creatives

17 November, 2022

Australia’s Newest Social Media App, WeAre8, Launches Fund To Financially Support Aussie Creatives

Australia’s newest social platform committed to changing the world and uniting communities, WeAre8, has today announced that it would be putting money back into creators’ pockets with the launch of a dedicated WeAre8 Creator Fund.

The fund is open to content creators, filmmakers, musicians, and visual artists who are Verified Creators on WeAre8. People can apply for grants between $5,000 – $100,000 to bring their creative ideas to life to bring new voices and perspectives to the forefront through short-form video and visual storytelling.

The grants are designed to help tell untold stories that champion good and align with WeAre8’s eight impact areas, including Education, Climate, Poverty, Peace, Equality, Health, Water and Animals. As a social media platform dedicated to giving back and doing good for the community, WeAre8 is passionate about sharing stories that focus on reconnecting audiences with the world around us.

The first recipient of funding is Sydney-based actor and writer Zufi Emerson, who is on a mission to use her creative work to ensure our screens reflect what’s happening on the streets.

Zufi will create five short-form videos featuring leading but underrepresented artists who are trailblazers in the creative industries. Each video will explore themes including radical self-acceptance, resilience, stereotypes, adaptability, and courage.

WeAre8 Australia CEO Lizzie Young said, “Since we launched WeAre8 locally last month, we’ve seen some incredible creativity from our first Australian Verified Creators, including Zufi, and we’re excited to give back to the creative community. WeAre8 is the only social App committed to giving 5% of its profits to the Creator Fund to help our citizens share stories with heart that help bring communities together.

“Zufi has an eye for exploring stories that are often untold and delivering them in such a breathtaking and authentic way, and we know that her work will have a lasting impact on our citizens.

“A huge point of difference with WeAre8’s Creator Fund is that we are awarding funds based on the quality of the artistic idea and its positive impact on the world rather than people’s follower numbers or the number of views their account has. We can’t wait to see what brilliant ideas our Australian creative community come up with.”

Zufi Emerson said, ” I am thrilled to be collaborating with the team at WeAre8 through their creator fund to the creative arts. It was a no-brainer for me to be on a platform that actively gets to the heart of what social media aims to do; connecting with others and sharing what’s going on in our different worlds, which is synonymous with the work I set out to create.

“My mission as a filmmaker and writer is to use my work to ensure our screens reflect and bring to life a short series that will share the stories of unsung artists and trailblazers in our streets and champion the underrepresented.”

WeAre8 is also introducing a raft of new product features, including a Friends Feed that is free from ads, algorithms and filters and an audio feature, in partnership with Spotify, that allows citizens to add a personal anthem to their account, enhancing the feel-good nature of the platform.

The new Friends Feed extends the content breadth of the platform, empowering all citizens of WeAre8 to contribute content to the App, a function previously reserved for Verified Content Creators. The new feature is also set to private as default, meaning the content is only accessible to friends that the citizen has personally approved within their account profile.

On the new features, Sue Fennessy, founder and global CEO of WeAre8 said, “These new features are some of the biggest platform enhancements we have made to WeAre8 since launching in the UK in early 2022 and are quite possibly the most important as we continue to scale the platform in new markets.

“Data shows that more than 54%* of people say they use social media to follow family and friends, yet it’s quite possibly one product feature that many social platforms are no longer delivering, with people’s social feeds often coupled with influencer content and advertising. The separate friends feed will only display content from those that matter most to you and is completely decoupled from advertising and the creator experience.

“As the social app is geared towards good and reconnection, we hope these new features help create a greater sense of community and provide more ways for people to express their personality, all while knowing their time on social media is also helping make the world a better place.”

WeAre8 is the world’s only sustainable social media app that is free from hate, is good for the planet, can put money in people’s wallets, and reconnects people with the true meaning of community.

WeAre8 is the world’s only carbon-negative social media platform, with 50% of profits going back to people’s pockets through a revolutionised advertising experience, 5% to charities and carbon offsetting and 5% to a creator fund.

Since launching in the UK earlier this year, WeAre8 has hundreds of thousands of citizens actively impacting the planet and their own wallets.

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