Australian Seniors Releases ‘Dare To Date’, Second Series Of ‘Life’s Booming’ Podcast
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date.
Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50.
Series two titled Dare to Date is a six-part series that covers real-life love, dating and relationships stories of Australians in the later years of life.
From dating scams, the dilemmas of showing physical affection, to the heart-warming stories of seniors who’ve found the love of their life much later in life, Dare to Date proves that love can strike at any time, at any age – and produce any outcome.
James Valentine returns as the host of Dare to Date, where he talks intimately to people from all walks of life about their stories of the power of love, manipulation, heartbreak and empowerment in relationships – all shared with the hope of informing and inspiring Australians over 50 on all aspects of relationships – good or bad. In this six-part series, Valentine has a two-way dialogue with his guest to explore their story, including conversations with Elisabeth Shaw from Relationships Australia NSW where the two dissect the episode’s topic and offer advice for listeners who may be on a similar path.
Valentine said of the Life’s Booming podcast and Dare to Date, “it’s such a privilege to host Life’s Booming. From the life-changing adventures discovering Australia in series one with Grey Nomads, to the trial and triumphs of love and romance in Dare to Date, this podcast showcases an honest and thought-provoking view on life after 50.”
The launch of Dare to Date is an important milestone for Australian Seniors, as the company strives to provide a platform for the over 50s population to hear the stories that matter to them most.
Simon Hovell, chief marketing officer at Greenstone Financial Services commented on the success of – and need for – Life’s Booming for the over 50s market: “we created the Life’s Booming podcast after seeing a gap in the market for audio content tailored to the over 50s population. Seeing the success of the first series, we knew that this demographic wanted more and that is why we are excited about this second series.”
“It’s clear that this podcast has resonated with the over 50s demographic: the 4.8-star rating on Apple Podcasts is a testament to this. At the same time, it’s a unique opportunity for advertisers to reach the over 50s population, as the audio content market quickly evolves.”
Over the coming weeks and beyond, the Dare to Date podcast series will be supported by targeted Facebook video and Spotify audio advertising to drive reach and listenership.
The first three episodes of Life’s Booming: Dare to Date are available now at seniors.com.au/podcast or via Apple Podcasts, Spotify and Google Podcasts.
Episode 1: The Captain
A story of love, deception, and heartbreak as Michelle meets the man of her dreams – an airline pilot. But not all is at it seems, and alarm bells soon start ringing.
Episode 2: High school sweethearts
Former teenage girlfriend and boyfriend Melissa and Paul, who started dating at school in Papua New Guinea, connect on social media and reignite their romance – 42 years after last seeing each other.
Episode 3: Swipe right
Online dating is not just for the young. Barry and Liz met on the phone dating app Tinder in their early 60s, and after saying they will never marry again – decided to tie the knot.
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