Ethical investment firm, Australian Ethical has launched an evocative new brand campaign via B Corp agency Paper Moose.
The campaign showcases the positive influence that ethical investing can have on the health of people, planet and animals. The campaign will roll out over BVOD, OOH, digital and social.
Brad Bennett, head of client success, Paper Moose: “Investing with Australian Ethical allows each of us to harness the power of money to deliver both returns and positive change for people, planet and animals which is pretty rad.”
Showcasing awe-inspiring footage sourced from a variety of nature photographers, the campaign champions the rich beauty and life on our planet, positioning ethical investments as one way to help it to thrive.
Says Maria Loyez, Chief Customer Officer, Australian Ethical: “We love the natural beauty and the sense of a community movement in this vibrant campaign. We want all Australians to know that ethical investing has the power to grow your money and influence change, and the more people that switch to ethical options, the bigger difference they could potentially make.”
Guided by its Ethical Charter, using proprietary research carried out by its ethics team, Australian Ethical invests in sustainable assets and companies that it believes will generate long-term growth. It steers away from companies that have a detrimental impact on people, planet and animals – in the belief that shifting this capital can influence them to change course, and they also work to influence positive change at a corporate level.
Credits
Client: Australian Ethical
Chief Customer Officer: Maria Loyez
Acting Head of Brand: Sybil Williams
Agency/ Production: Paper Moose
Executive Creative Director: Nick Hunter
Head of Client Success: Brad Bennett
Creative Director: Jeremy Willmott
Senior Creative: Pete Saladino
Creative: Jazz Twemlow
Design Director: Georgia Shillington
Designers: Tchaan Wilson-Townsend, Evelyn Tran
Strategist: Catherine D’Souza
Senior Account Director: Brigitte Harbrow
Senior Integrated Producer: Jon Buchan
Animators: Tom Spiers, Denys Nichele
Editor: Oliver Trauth-Goik
Retoucher: Alex Reznick
Colourist: Justin Tran
Composer, Sound Design & Mix: Caleb Jacobs
Media: Benedictus Media
