Aussies Fall Head Over Heals With Married At First Sight

Aussies Fall Head Over Heals With Married At First Sight
B&T Magazine
Edited by B&T Magazine



Married at First Sight season 11 increased its year-on-year audience, with the blockbuster series reaching 14.2 million people across Total TV.

The latest season of MAFS, which wrapped up on Monday night with an explosive reunion episode, saw a Total TV National Average Audience of precisely two million viewers per episode.

The blockbuster program recorded year-on-year growth across all screens:

  • Up 4 per cent year-on-year on Total TV
  • Up 1.5 per cent year-on-year on Broadcast TV
  • Up 9.6 per cent year-on-year on BVOD

Over the course of the compelling season, 2.545 million viewers were reached exclusively on 9Now, providing an incremental reach of 22 per cent to Broadcast TV. Almost nearly one third of the key demographic of People 16-39 were reached exclusively through 9Now.

In the crucial demographic of 25-54, the series recorded a Total TV National Average Audience of 1.003 million viewers per episode, representing a year-on-year growth of 4.3 per cent. On BVOD, the 25-54 audience was up 11 per cent year-on-year.

Married at First Sight has helped push 9Network to an overwhelmingly dominant position year to date, with the broadcaster taking out the Top 10 programs on FTA for Total People and in all key demos.

“Married at First Sight has once again proven it is the most powerful program on Australian television. With epic storytelling and some of the most riveting characters seen on screen, MAFS sets the blueprint for how a multi-platform program shows the true strength of Free-to-Air. The series has set us up for a huge Q2 that will take us from LEGO Masters through to the Olympic and Paralympic Games,” said Hamish Turner, director of 9Now and programming.




Please login with linkedin to comment

MAFS nine network

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]