Aussies Fall Head Over Heals With Married At First Sight

Aussies Fall Head Over Heals With Married At First Sight
B&T Magazine
Edited by B&T Magazine



Married at First Sight season 11 increased its year-on-year audience, with the blockbuster series reaching 14.2 million people across Total TV.

The latest season of MAFS, which wrapped up on Monday night with an explosive reunion episode, saw a Total TV National Average Audience of precisely two million viewers per episode.

The blockbuster program recorded year-on-year growth across all screens:

  • Up 4 per cent year-on-year on Total TV
  • Up 1.5 per cent year-on-year on Broadcast TV
  • Up 9.6 per cent year-on-year on BVOD

Over the course of the compelling season, 2.545 million viewers were reached exclusively on 9Now, providing an incremental reach of 22 per cent to Broadcast TV. Almost nearly one third of the key demographic of People 16-39 were reached exclusively through 9Now.

In the crucial demographic of 25-54, the series recorded a Total TV National Average Audience of 1.003 million viewers per episode, representing a year-on-year growth of 4.3 per cent. On BVOD, the 25-54 audience was up 11 per cent year-on-year.

Married at First Sight has helped push 9Network to an overwhelmingly dominant position year to date, with the broadcaster taking out the Top 10 programs on FTA for Total People and in all key demos.

“Married at First Sight has once again proven it is the most powerful program on Australian television. With epic storytelling and some of the most riveting characters seen on screen, MAFS sets the blueprint for how a multi-platform program shows the true strength of Free-to-Air. The series has set us up for a huge Q2 that will take us from LEGO Masters through to the Olympic and Paralympic Games,” said Hamish Turner, director of 9Now and programming.




Please login with linkedin to comment

MAFS nine network

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.