Aussie Cricket Stars Could Vanish From All Advertising If Pay Dispute Continues

Aussie Cricket Stars Could Vanish From All Advertising If Pay Dispute Continues

Cricket Australia’s commercial partners might lose the faces of star players Steve Smith, David Warner and Mitchell Stark in their advertising campaigns if the dispute over player payments is not resolved by the end of June.

If you’re not up to speed with the standoff between cricket’s governing body and the Australian Cricketers’ Association (which represents the players), here’s a short summary:

Basically, Cricket Australia plans to cut players who aren’t contracted to the set percentage model (which is 20 years old), who will have to find their own income sources if a deal on the Memorandum of Understanding (MOU) isn’t made by 1 July, according to Fairfax.

Players have threatened to halt action act the crease if the payment dispute isn’t resolved in time, which, if that is the case, will see Cricket Australia lose control of their players’ intellectual property, meaning the likes of Channel Nine, Qantas, Optus, KFC, Toyota and Lion Nathan will no longer have access to Aussie cricket stars for their advertising, News Corp has reported.

Furthermore, commercial partners will lose protection from the MOU, freeing up players to sign individual contracts that could involve promoting other brands.

According to News Corp, existing promotional material for the upcoming Ashes series will be left untouched, but any player lockout would freeze any fresh advertising involving the players.




Please login with linkedin to comment

Advertising Standards Bureau Ogilvy Public Relations

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]