Independent media agency Atomic 212° has won the media account for national retailer and haircare industry leader Price Attack following a competitive pitch, with the account set to be spearheaded by Atomic’s newly launched Brisbane office.
Atomic 212° will be responsible for media strategy and buying across both traditional and digital channels. The account will be managed by the Brisbane office with support and oversight from the agency’s market-leading Darwin office, including Darwin General Manager Damien O’Brien.
Price Attack National Marketing Manager, Aimee Madson, said of the partnership: “Atomic 212° stood out amongst the rest with their extensive data-driven approach and strategic insights that will ensure results will be delivered.
“We’re excited to begin this new partnership and collaborate with an agency that values and aligns with our brand.”
The agency’s recently established Brisbane office rounds out the agency’s national presence, with offices in Sydney, Melbourne, Darwin and now Brisbane.
According to Atomic 212° Chairman Barry O’Brien, the Queensland market is ripe with opportunities. “We have organically grown our business over the years to develop a truly national footprint, from Sydney to Melbourne, then Melbourne to Darwin, and now Brisbane.
“The one thing these moves have proven to us time and time again is that it pays to have feet on the ground if you want the trust and confidence of locally based clients.
“It is our goal to make the move to Brisbane just as fruitful as our expansion into Melbourne and Darwin. Bringing on Price Attack as a client is a major first step in our plans for the Brisbane market.”
Meanwhile, Atomic 212° Darwin/Brisbane General Manager Damien O’Brien said of the Price Attack win: “We couldn’t be happier to bring Price Attack on as one of the Brisbane office’s foundation clients and as a new client for the team. We are excited to have them with us.”
“Price Attack are a market leader, not only in Queensland, but nationally, and we look forward to pushing their brand to the next level through an intelligent, strategic, data-driven approach to media.”
