The Australian Traffic Network (ATN) has announced the appointment of former Nine group business director, Heidi Sayers, as NSW sales director – a newly created role under national sales director Karen Holmes.
With more than 20 years of experience across leading media companies, Sayers will drive agency and direct sales in the key Sydney market ahead of ATN’s major relaunch later this month.
She joins from Nine, where, for more than four years, she was group business director across TV, radio, digital, and publishing, developing high-performing teams and creating innovative sales strategies. Prior to this Sayers held senior commercial roles at News Corp Australia, where she was national partnerships director and APN Regional Media.
Reporting to ATN’s recently appointed national sales director, Karen Holmes, Sayers rounds out ATN’s senior sales leadership team including Wade James, sales director for Victoria and South Australia, and Scott Day, Queensland sales director.
“Heidi’s experience in driving sales teams across multiple media formats makes her the perfect fit to head up ATN’s NSW team. Her deep understanding of the media and advertising landscape and ability to leverage content-driven strategies will be instrumental in supercharging our direct and agency sales efforts in this key market. As we approach our brand relaunch, Heidi will help us unlock new growth opportunities for our clients and I’m delighted to welcome her to the team,” Holmes said.
“I’m excited to join ATN at such a dynamic time for the business. I have a deep understanding of formats that effectively capture real attention for brands, whilst engaging audiences at scale. I look forward to building on ATN’s strong foundation, extending our client partnerships and helping to drive the business forward,” Sayer said.
ATN, part of the ASX-listed Global Traffic Network Group, is one of Australia’s largest broadcast media advertising platforms. ATN’s traffic reports span over 200 capital city and regional radio stations across major radio networks and the Seven and 10 TV networks.
