Asembl Secures Brand’s First Food Partnership with the Bickford’s Group For Jelly Flavoured Milk

Asembl Secures Brand’s First Food Partnership with the Bickford’s Group For Jelly Flavoured Milk
B&T Magazine
Edited by B&T Magazine



Australia’s leading strategic and research driven brand extension agency Asembl is now representing the brand partnerships for McCormick’s Aeroplane Jelly across Australia and New Zealand.

The first of many partnerships to come for Aeroplane Jelly is a brand extension relationship with the Bickford’s Group for Aeroplane Jelly flavoured milk – a creative collaboration between two iconic Australian brands who have both been delighting Australians with flavour and quality for generations so you can trust the new range will taste amazing.

Landing on refrigerated shelves from April 24 2023 exclusively in Woolworths stores across Australia, the Aeroplane Raspberry Jelly, Aeroplane Lemon Jelly, and Aeroplane Mango Jelly 500ml flavoured milk range might not wobble but you’ll still be able to recognise your favourite flavours when you drink a refreshing Aeroplane milk.

“We are thrilled to be extending the brand heritage and iconic, much-loved flavours of Aeroplane Jelly into flavoured milk with the support of a trusted Australian, family-owned business like Bickford’s,” said Megan Brabant, sales & marketing director, McCormick Australia.

“Bickford’s is proud to be working with such an established Australian icon, Aeroplane Jelly. We are excited to be pushing the boundaries of what is possible in flavoured milk by recreating the classic Aeroplane Jelly flavours into a delicious tasting flavoured milk.  Shoppers will be taken back to the first time they tasted Aeroplane Jelly though this time it won’t jiggle!”, said Bickford, head of national accounts, Patricia John.

“We are thrilled to be representing the licensing brand extension partnerships on behalf of McCormick’s Aeroplane Jelly.  For close to 100 years Aeroplane Jelly has been Australia’s favourite jelly and the nostalgia associated with the brand makes it perfect for brand partnerships like the one with Bickford’s we have brokered for Aeroplane Jelly flavoured milk.  It might not wobble but Aeroplane Jelly milk is truly jelly-licious,” said Asembl, managing director, Justin Watson.

The Aeroplane Raspberry Jelly, Aeroplane Mango Jelly and Aeroplane Lemon Jelly flavoured milk range will arrive on refrigerated shelves from April 24 2023 exclusively in Woolworths stores across Australia RRP: $4.50.




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