Arnott’s Gets Deliciously Decadent In New Campaign Via Publicis Groupe’s The Neighbourhood

Arnott’s Gets Deliciously Decadent In New Campaign Via Publicis Groupe’s The Neighbourhood
B&T Magazine
Edited by B&T Magazine



Arnott’s and Publicis Groupe’s The Neighbourhood have launched a multi-channel campaign to unveil the brand’s new ultra-indulgent portfolio, comprised of a range of sweet and savoury snacks.

The Neighbourhood has developed an integrated creative, media, digital and PR campaign to target indulgent shoppers reflecting the changing tastes of Australian consumers.

The campaign’s creative appeals to the senses, featuring close ups of melt-in-your-mouth ingredients, and adults indulging in the decadent new Arnott’s range. The range offers newly crafted products, including Arnott’s Obsession Chocolate Biscuits, Sourdough Crisps, Flatbread Dippers, and its popular Cracker Chips.

“We are very proud of the work done for this launch by Publicis. Keeping the customer at the heart of the journey, from powerful media insights to beautiful creative, the role of each channel has been thoughtfully considered – be that TV, digital, in store or OOH,” said Arnott’s marketing innovation manager, Cathy Zeppieri.

The Neighbourhood’s creative director, Michael Barnfield, said the agency had channelled “the best of Publicis” into creative, PR, shopper and media, to showcase the new Arnott’s range in a way that “inspires and excites”.

“Working with Susan Stitt behind the camera was a pleasure. Her dual passion for fine food and art photography made her the perfect choice to bring the flavour story of these delectable Arnott’s products to life. And yes, they taste just as good as they look on screen,” Barnfield added.

The Neighbourhood is a Publicis Groupe ‘Power of One’ solution encompassing talent from multiple Publicis Agencies – including Saatchi and Saatchi, Spark Foundry, Herd MSL, Digitas, Arc and Prodigious.

Campaign activity for the Arnott’s range includes free-to-air TV, STV, online video, cinema, OOH, social media, POS, and PR.

The Arnott’s indulgent premium range is now available in all major retailers, and the campaign will run until late June 2022.

Full Credits:

ARNOTT’S

CHIEF MARKETING OFFICER Jenni Dill

INNOVATION MANAGER Cathy Zeppieri

BRAND MANAGER Citra Yunika

CULINARY CHEF Vanessa Horton

 

AGENCY: THE NEIGHBOURHOOD

CHIEF CLIENT OFFICER Helge Gruettke

CREATIVE DIRECTOR Michael Barnfield

SENIOR ART DIRECTOR Simon O’Neil

SENIOR COPYWRITER Anton Posa

ACCOUNT DIRECTOR Emily Walker

INTEGRATED PRODUCER Kirsty Chase

 

PRODUCTION: PRODIGIOUS

DIRECTOR/DOP Susan Stitt

EXECUTIVE PRODUCER Tim Pietranski

JUNIOR PRODUCER Lucy Burne

OFFLINE EDITOR Aleks Manou/AJ Scarcella

COLOURIST Matt Fezz

ONLINE AJ Scarcella/Matt Brunner

 

MEDIA

GROUP CLIENT PARTNER Marrion Bell

MEDIA STRATEGY DIRECTOR Joshua Green

ASSOCIATE CLIENT DIRECTOR Edwina Pardede

CLIENT MANAGER Fraser Johnston

PLANNING EXECUTIVE Mackenzie Cowan

COORDINATOR Jasmyn Bridge

 

PR

PR GROUP ACCOUNT DIRECTOR Andrew Sroufe

PR SENIOR ACCOUNT DIRECTOR Emma Matuschka

PR ACCOUNT EXECUTIVE Nikki Carruthers




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arnotts Publicis Groupe The Neighbourhood

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