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Reading: Apple’s Latest Harry Styles-Themed Add For Its Updated AirPods Is Really Trippy
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B&T > Campaigns > Apple’s Latest Harry Styles-Themed Add For Its Updated AirPods Is Really Trippy
CampaignsTechnology

Apple’s Latest Harry Styles-Themed Add For Its Updated AirPods Is Really Trippy

Staff Writers
Published on: 3rd June 2022 at 9:58 AM
Staff Writers
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Tech giant Apple have released a new one-minute, nine-second video for the release of their new AirPods with Spatial Audio. The ad features a number of colourful silhouettes dancing around to music from popular British icon Harry Styles.

This commercial is a throwback to a similar one made by the company quite a few years back (over 20 to be exact), that was made to announce the launch of another one of their music-designed products, the iPod.

https://www.youtube.com/watch?v=LkRoRQAkelI

The campaign was brought back to life, only this time the silhouettes seen in the background are full of colour, as they dance to Styles’ latest track “Music for a sushi restaurant”. The song was taken from his new album titled “Harry’s House”.

This video, which apparently set the company back by almost $50 million, was developed by industry veterans TBWA\Media Arts Lab, who have worked with Apple in the past in their iPhone 12 launch campaign and have quite the impressive portfolio of artists in their record books, having made clips for Coldplay, Bob Dylan, Dua Lipa and other heavyweights of the music industry.

The clip aims to show how the new spatial audio feature of the AirPods will work, as the colourful silhouettes multiply in a similar way as the user feels the audio surround them.

The company had launched another, similar ad last October, this time with music by Lex Junior.

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TAGGED: airpods, Apple, Harry Styles, tbwa/media arts lab
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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