Apple’s Latest Harry Styles-Themed Add For Its Updated AirPods Is Really Trippy

Apple’s Latest Harry Styles-Themed Add For Its Updated AirPods Is Really Trippy
B&T Magazine
By B&T Magazine



Tech giant Apple have released a new one-minute, nine-second video for the release of their new AirPods with Spatial Audio. The ad features a number of colourful silhouettes dancing around to music from popular British icon Harry Styles.

This commercial is a throwback to a similar one made by the company quite a few years back (over 20 to be exact), that was made to announce the launch of another one of their music-designed products, the iPod.

The campaign was brought back to life, only this time the silhouettes seen in the background are full of colour, as they dance to Styles’ latest track “Music for a sushi restaurant”. The song was taken from his new album titled “Harry’s House”.

This video, which apparently set the company back by almost $50 million, was developed by industry veterans TBWA\Media Arts Lab, who have worked with Apple in the past in their iPhone 12 launch campaign and have quite the impressive portfolio of artists in their record books, having made clips for Coldplay, Bob Dylan, Dua Lipa and other heavyweights of the music industry.

The clip aims to show how the new spatial audio feature of the AirPods will work, as the colourful silhouettes multiply in a similar way as the user feels the audio surround them.

The company had launched another, similar ad last October, this time with music by Lex Junior.




Please login with linkedin to comment

airpods Apple Harry Styles tbwa/media arts lab

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]