Apple Releases Epic iPhone Ad Campaign Starring Mexican Masked Wrestlers

Published on: 7th July 2023 at 11:48 AM

Staff Writers

1 Min Read

Apple is back with another blockbuster ad campaign shot entirely on iPhone. This time, the Cupertino-based brand headed to Mexico.

The 13-minute long film sees masked Lucha Libre wrestler Huracán Ramírez take on La Piñata Enchilada. Ramírez is reluctantly brought out of retirement by the police in order to fight the evil Piñata in an epic battle.

So, grab a coffee and your headphones, sit back and enjoy. It is Friday, after all.

As with all of Apple’s “Shot on iPhone” campaigns, it seems scarcely believable that a phone was responsible for the footage.

TBWA’s has handled Apple’s creative work since 1984 through its dedicated Media Arts Lab division.

TAGGED: Apple, TBWA\Media Arts Lab

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.