Apple has begun rolling out its 2018 Christmas campaign with the release of ‘Share Your Gifts’.
The spot, from TBWA\Media Arts Labs, uses stop-motion animation and CGI and has been likened to something from Pixar Studios.
https://youtu.be/3dJCroCMBPM
The spot follows the story of Sofia, a young woman who hides her creativity from her friends and family due to her own shyness.
Then, following a huge snowfall, Sofia opens up and begins to share her gifts.
It was produced using handmade sets with computer-generated characters overlaid onto the shot.
The music for ‘Share Your Gifts’ was created by 16-year-old singer-songwriter, Billie Eilish.
The campaign will roll out across TV, social and digital.
