The Inspired Unemployed are launching a Spotify Original podcast, giving Australians even more insight into the larrikin’s unexpected fame and adventures. Commissioned by and only available on Spotify, the first ever podcast from the duo will bring a whole new dimension to the adventures of Matt and Jack, two best mates who still can’t quite […]

In this guest post, Garth Williamson (main photo), country manager ANZ at Shutterstock, says all the evidence is in for a more inclusive workplace, but asks why are so many still shunning the idea? The evidence is clear; inclusive marketing increases brand reach, consumer engagement and drives customer brand advocacy. And yet, few brands are […]

Posted 5 minutes Ago

Opinion

by B&T Magazine

The Masked Singer’s big reveal saw a slight drop off in audience from its Monday night episode, netting an average of 654,000 viewers. That’s a decrease of 49,000 from the previous night where, as you are sure to remember, the dancing pinata was revealed to be Lote Tuqiri. Last night was the reveal of a […]

Posted 11 minutes Ago

Recommended

by B&T Magazine

Australasia’s largest real estate agency has released its biggest brand campaign ever that was all done in-house. The spring campaign, “Proudly Ray White”, was created to help service the more than 730 Australian offices under the leading group’s umbrella. Spearheaded by Ray White marketing manager Todd Alexander and brand manager David Williamson, the campaign was […]

Channel 7 reporter, Paul Dowlsey had an energy drink thrown at him and sprayed with what he thinks was urine, while trying to cover the tradie protest over mandatory vaccines in Melbourne.  Protestors, many donned in the signature tradie uniform of neon yellows and oranges, took to the streets in Melbourne yesterday. Hundreds marched through […]

Posted 27 minutes Ago

Recommended

by B&T Magazine

American beer brand Pabst Blue Ribbon wants to pay drinkers to plaster their homes with ads for the brew. The oddball campaign is called “In home advertising” and, despite the fun, works more as a clever piss-take of the advertising game. Apparently the idea for the ad came about when the client complained of the […]

Posted 35 minutes Ago

Recommended

by B&T Magazine

JCDecaux has announces the successful outcome of one of the largest Out-of-Home advertising contracts in Australia, as Sydney Trains appoints the company as its main advertising partner across the concourses and platforms of train stations for a term of up to ten years. The company, still smarting from relinquishing the City of Sydney contract to […]

Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]

In the absence of Batman and Robin, it appears Commissioner Gordon can now rely on TikTok to fight the baddies.

A handy batter, Eric Weight is the perfect addition for InMoment as the office cricket team prepares for a tough summer.

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

Much like how one can always manage to lose individual socks, the metaverse remains one of the great modern mysteries.

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]

Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]

If Dish Cult was to be an actual cult, it would definitely have to have a croquembouche on the dessert menu.

This investigation could explain why Alan Jones was spotted galavanting around Sydney in a pair of Nike Air Force 1s.

Still have no idea what an NFT is? Exacerbate your sense of confusion here!

Posted 2 hours Ago

Recommended

by B&T Magazine

There is no greater pain than a delayed order from The Iconic. Well, other than stubbing your toe or a paper cut.

The AI on Salesforce's Marketing Cloud can do almost everything but go to the pub with your clients for a long lunch.

Oracle's new Fusion Marketing tool promises to be almost as delicious as a French-Thai fusion dish, albeit inedible.

Unfortunately, binge-watching MAFS is not on this list of intelligence-building activities.

Posted 3 hours Ago

Opinion

by B&T Magazine

Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]

Posted 17 hours Ago

Recommended

by B&T Magazine

B&T would like to remind you that this is not financial advice and nor do we have any idea what a bitcoin actually is.

With a price tag of $411, B&T's editor would much prefer to continue wearing the Ray-Bans he picked up in Bali in 2008.

#EmmySoWhite is circulating on Twitter & rest assured it's nothing to do with the sauvignon blanc served to attendees.

B&T continuing to deliver our in-depth & authoritative Emmys coverage and that's despite no staffer even watching it.

Posted 22 hours Ago

Recommended

by B&T Magazine

M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]

Posted 22 hours Ago

Opinion

by B&T Magazine

Adam Shand launches real crime podcast on LiSTNR, with interviews to include Colonel Mustard & Professor Plum.

Lego's one of those toys that's great no matter your age. Although middle-aged men playing with it can be a bit weird.

Posted 23 hours Ago

Recommended

by B&T Magazine