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Reading: Apple Debuts Pixar-Like Animated Christmas Spot
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B&T > Advertising > Apple Debuts Pixar-Like Animated Christmas Spot
AdvertisingCampaignsTechnology

Apple Debuts Pixar-Like Animated Christmas Spot

Staff Writers
Published on: 21st November 2018 at 11:29 AM
Staff Writers
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Apple has begun rolling out its 2018 Christmas campaign with the release of ‘Share Your Gifts’.

The spot, from TBWA\Media Arts Labs,  uses stop-motion animation and CGI and has been likened to something from Pixar Studios.

https://youtu.be/3dJCroCMBPM

The spot follows the story of Sofia, a young woman who hides her creativity from her friends and family due to her own shyness.

Then, following a huge snowfall, Sofia opens up and begins to share her gifts.

It was produced using handmade sets with computer-generated characters overlaid onto the shot.

The music for ‘Share Your Gifts’ was created by 16-year-old singer-songwriter, Billie Eilish.

The campaign will roll out across TV, social and digital.

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TAGGED: Animation, Apple, Christmas
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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