Apple Debuts Pixar-Like Animated Christmas Spot

Apple Debuts Pixar-Like Animated Christmas Spot

Apple has begun rolling out its 2018 Christmas campaign with the release of ‘Share Your Gifts’.

The spot, from TBWA\Media Arts Labs,  uses stop-motion animation and CGI and has been likened to something from Pixar Studios.

The spot follows the story of Sofia, a young woman who hides her creativity from her friends and family due to her own shyness.

Then, following a huge snowfall, Sofia opens up and begins to share her gifts.

It was produced using handmade sets with computer-generated characters overlaid onto the shot.

The music for ‘Share Your Gifts’ was created by 16-year-old singer-songwriter, Billie Eilish.

The campaign will roll out across TV, social and digital.

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