B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Apple’s Latest Billboards Brag About Privacy And Take The Piss Out Of Rivals
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Apple’s Latest Billboards Brag About Privacy And Take The Piss Out Of Rivals
AdvertisingTechnology

Apple’s Latest Billboards Brag About Privacy And Take The Piss Out Of Rivals

Staff Writers
Published on: 30th July 2019 at 10:07 AM
Staff Writers
Share
2 Min Read
SHARE

Apple has long touted its security features as a selling point and the iPhone-maker has doubled down on the strategy in its latest out-of-home campaign.

A series of billboards have popped up in around the world shining the light on Apple’s security-first approach.

In Toronto, two signs appeared with the catchcries “We’re in the business of staying out of your business” and “Privacy is King” (which was appropriately erected on King St).

New Apple billboard outside Sidewalk Toronto HQ: “We’re in the business of staying out of yours.” pic.twitter.com/I24iAxkXzZ

— Matt Elliott (@GraphicMatt) July 3, 2019

The placement of the billboard near the Sidewalk Labs (pictured above) is no coincidence – Sidewalk Labs is Google’s sister company, currently working on developing a next-generation automated urban living precinct in the area.

It’s not the first time Apple has used a billboard to troll a rival tech company.

In January, the company displayed a 13-story tall sign in Las Vegas displaying “What happens on your iPhone, stays on your iPhone”, with the URL to Apple’s privacy website, ahead of the Consumer Electronics Show (CES), where the likes of Amazon and Google were all exhibiting.

A similar sign also appeared at a port in Hamburg Germany in just last week, which can be translated to “The Gateway to the world. Not your information”.

Apple 'Privacy. That's iPhone' campaign billboards reach Germany https://t.co/tGKMH9qHCe pic.twitter.com/zx0rr1GvEj

— All Apple, Always | News, Reviews, Guides (@iPhone_News) July 25, 2019

It’s all part of the company’s ‘Privacy. That’s iPhone’ campaign which kicked off earlier this year, featuring the tagline “if privacy matters in your life, it should matter to the phone your life is on”.

But does Apple actually walk the talk when it comes to user security?

The company has recently been caught up in a Siri ‘eavesdropping’ controversy.

In a report published by The Guardian, a former Apple contractor revealed staff regularly hear confidential medical information, drug deals, and recordings of couples having sex from Apple’s virtual assistant Siri as part of ‘quality control’.

One social media user suggested Apple amend the Vegas sign.

I saw a new Apple billboard this morning. pic.twitter.com/DelesaHXMj

— PaterFamilias (@paterfamilias) July 27, 2019

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising billboard, Apple, Out Of Home, Privacy
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (02/07/2025): “Bomb Cyclone” Keeps Eyes Glued To News
03/07/2025
Over 50 Per Cent Of People Don’t Notice Event Sponsors: Bring Agency Unveils Australian Music Report
03/07/2025
Taboola’s Five Key E-commerce Marketing Trends 
03/07/2025
Australian Greek Community Outraged Over “Disappointing & Insensitive” Kia Tasman Ad
03/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?