It’s all about privacy for Apple in its latest campaign touting the merits of the iPhone.
The work of TBWA’s Media Arts Lab, the spot from the world’s first trillion-dollar company appears to have subtle digs at its apparently less-safe tech competitors – Facebook, Google and Samsung.
The 55-second spot shows highly relatable scenarios when it comes to people and their everyday privacy and ends with the tag, “Privacy. That’s iPhone”.
So, if you fear getting hacked by the Russians, it would appear it’s Apple for you. Check out the fast moving spot below: