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Reading: Apple Amps Up The Laughs On The All The More Serious Topic Of User Privacy
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B&T > Campaigns > Apple Amps Up The Laughs On The All The More Serious Topic Of User Privacy
Campaigns

Apple Amps Up The Laughs On The All The More Serious Topic Of User Privacy

Staff Writers
Published on: 25th May 2023 at 9:43 AM
Staff Writers
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Apple typically eschews playing the humour card in its advertising, however, the tech juggernaut is ticking the funny bone in a new campaign highlighting the rather unfunny topic of health data privacy.

The ad attempts to allay fears that data from Apple’s Health app and HealthKit could be shared with any third party without the user’s explicit permission and that users can control the type of data they share.

There’s ongoing concerns that the wrong people (health insurers, as an example) could inadvertently get hold of private information about you that showed a person wasn’t as a healthy as they could be. Smoking, high blood pressure, no gym membership, etc.

The ad was created by Apple’s incumbent creative team TBWA\Media Arts Lab and is voiced by comedian and Glee star, Jane Lynch.  It’s all part of Apple’s ongoing “Privacy on iPhone” campaign.

It’s all set in a doctor’s waiting room and exposes the patients as they sit and wait for treatment, including a bloke “who hasn’t brushed his teeth since Tuesday” or Hilary “who has only taken 372 steps today”.

It’s a fun take on a serious topic and nice work from the brand.

https://www.youtube.com/watch?embeds_referring_euri=https%3A%2F%2Fmusebycl.io%2F&source_ve_path=Mjg2NjQsMTY0NTAz&feature=emb_share&v=4-7jSoINyq4

 

 

 

 

 

 

 

 

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TAGGED: Ad campaigns, Apple, TBWA\Media Arts Lab
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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