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Reading: And None For Gretchen Treaters: Donut King Launches “Mean Girls” Range
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B&T > Marketing > And None For Gretchen Treaters: Donut King Launches “Mean Girls” Range
Marketing

And None For Gretchen Treaters: Donut King Launches “Mean Girls” Range

Staff Writers
Published on: 9th January 2024 at 8:10 AM
Edited by Staff Writers
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Donut King has partnered with Paramount Pictures Australia to celebrate the upcoming release of the new film Mean Girls, with a limited-edition range of donuts inspired by the iconic characters and quotes.

The donuts are a trip down memory lane for a generation of Mean Girls fans, with the range including a pink iced donut with gold crown sprinkles aptly called the “Re-sweet-a George”, a plaid-inspired strawberry iced donut called the “Gretchen Treaters” and of course, the “Glen Coco”, a chocolate donut covered in chocolate rice puffs and a vanilla drizzle.

The new donut range is available now in Donut King stores, and each box pack purchased comes with an entry to win an all-inclusive trip for two to New York.

The new and limited-edition range includes 6 new donut flavours:

  • Aaron Caramuels
  • Candy Heron
  • Re-sweet-a George
  • Gretchen Treaters
  • Karen Sprinkles
  • Glen Coco

Donut King marketing manager Raquel Hine said she is excited to celebrate the new and re-imagined Mean Girls film and lean into the iconic characters and quotes with the limited-edition range of donuts. “The new range is an opportunity to reconnect with a generation who grew up in the original Mean Girls era and speak to nostalgia, which is a core value for the Donut King brand”.

The Donut King x Mean Girls donuts are available in all Donut King stores from 2 January to 3 March, 2024 and can be purchased individually, or in 4, 6 or 12 packs.

Mean Girls releases exclusively in cinemas from January 11, 2024.

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