One of the world’s biggest advertising powerhouses – Procter & Gamble – has voiced its support of the Black Lives Matter (BLM) movement with a stirring ad that calls on white America to step up and stop racism.
Over the last few weeks following the murder of black Minneapolis man George Floyd at the hands of police, many brands have come forward to show their support of the BLM movement.
And now, Procter & Gamble have released their own spot, not only supporting the black community but also pleading with white Americans to do their bit to end racism.
The spot is the brand’s most direct appeal to the public and was created by Grey and Cartwright, the L.A. agency launched by Keith Cartwright last week.
Grey New York CCO Justine Armour and the agency’s global CCO John Patroulis partnered with Cartwright on the ad.
P&G chief communications officer Damon Jones said: “‘The Choice’ is both a statement and a question, both a challenge and an invitation.
“In my lifetime, never have we needed individuals and companies to step up more than in this moment—not with thoughts and prayers, but with deliberate, sustained action.
“We hope to inspire the silent majority to not only serve as allies but as advocates and activists in the fight for equality. And we’re committed to helping them along that journey.”
The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]
Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic. Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]
In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.
Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]
Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]