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Reading: Almond Breeze Showcases Tastiest User-Generated Content In OOH Campaign Via Daylight Agency
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B&T > Advertising > Almond Breeze Showcases Tastiest User-Generated Content In OOH Campaign Via Daylight Agency
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Almond Breeze Showcases Tastiest User-Generated Content In OOH Campaign Via Daylight Agency

Staff Writers
Published on: 19th July 2018 at 11:01 AM
Staff Writers
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Almond milk brand Almond Breeze is celebrating the creations made by its social media fans by featuring the tastiest in its latest advertising campaign.

Daylight Agency has kicked off Almond Breeze’s new out-of-home, campaign which will see five everyday consumers selected to have their kitchen creation included in shopping centre advertising around Australia, making them instantly #Instafamous.

Winners will be selected based on their unique almond milk recipes, quality of their imagery and caption, and will have their handle and creation put up in life-size digital display lights in a shopping centre in their home state.

Entrants simply upload their recipe on Instagram or Facebook tagging @AlmondBreezeAus and #Breezedit.

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Shelley Hammond, director of agency operations at Daylight Agency, said social media played a significant role in the success of the Almond Breeze brand in Australia, and celebrating its fans in the new campaign was a way for the brand to say thanks offline.

“This is a multifaceted activation made possible by the fact that Almond Breeze is a fully integrated account for Daylight,” she said.

“We have a great client who is energised by new thinking and a dynamic team managing marketing for the brand across advertising, digital, sponsorships, social and public relations.

“One of our main objectives is to build the brand’s social media community here in Australia, and initiatives like this new #Breezedit campaign are paramount to increasing online engagement and growing the category in this market.”

The first #Breezedit winner has been announced and their recipe is displayed outside Woolworths in Plumpton Marketplace, NSW.

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TAGGED: Almond Breeze, DAYLIGHT Agency
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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