Almond Breeze Showcases Tastiest User-Generated Content In OOH Campaign Via Daylight Agency

Almond Breeze Showcases Tastiest User-Generated Content In OOH Campaign Via Daylight Agency

Almond milk brand Almond Breeze is celebrating the creations made by its social media fans by featuring the tastiest in its latest advertising campaign.

Daylight Agency has kicked off Almond Breeze’s new out-of-home, campaign which will see five everyday consumers selected to have their kitchen creation included in shopping centre advertising around Australia, making them instantly #Instafamous.

Winners will be selected based on their unique almond milk recipes, quality of their imagery and caption, and will have their handle and creation put up in life-size digital display lights in a shopping centre in their home state.

Entrants simply upload their recipe on Instagram or Facebook tagging @AlmondBreezeAus and #Breezedit.

PowerPoint Presentation

Shelley Hammond, director of agency operations at Daylight Agency, said social media played a significant role in the success of the Almond Breeze brand in Australia, and celebrating its fans in the new campaign was a way for the brand to say thanks offline.

“This is a multifaceted activation made possible by the fact that Almond Breeze is a fully integrated account for Daylight,” she said.

“We have a great client who is energised by new thinking and a dynamic team managing marketing for the brand across advertising, digital, sponsorships, social and public relations.

“One of our main objectives is to build the brand’s social media community here in Australia, and initiatives like this new #Breezedit campaign are paramount to increasing online engagement and growing the category in this market.”

The first #Breezedit winner has been announced and their recipe is displayed outside Woolworths in Plumpton Marketplace, NSW.




Please login with linkedin to comment

Almond Breeze DAYLIGHT Agency

Latest News

Limited Tickets Still Available For First Ever Industry Pantomime
  • Advertising

Limited Tickets Still Available For First Ever Industry Pantomime

With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]

Palin Communications joins GlobalCom PR Network
  • Marketing

Palin Communications joins GlobalCom PR Network

Specialist Australian health PR agency, Palin Communications, has joined GlobalCom PR Network with a view to delivering meaningful, consistent, impactful, global health campaigns across a range of countries and regions.

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]