Overnight Apple has launched the much anticipated new update to its iPhone, the iPhone 6S and iPhone 6S Plus, alongside upgrades to Apple TV and iPad.
Social media went into a frenzy at the news, and data from analytics company Meltwater shows the new iPhone was the most buzzed about topic, closely followed by the TV and iPad. Click on the images to enlarge them.
While the iPhone isn’t a completely new model, just an upgrade, it does have a new 3D capability, meaning users can press slightly harder on the screen and be able to see apps in a different way.
“They look familiar, but we have changed everything about these iPhones,” said Tim Cook, Apple’s CEO at the presentation in San Francisco.
The iPhone 6S and iPhone 6S Plus are reportedly priced at more than $1000, now includes a rose gold colour and improved picture quality.
While not commenting on the #bendgate controversy of the last model – that saw some of the iPhone models bend in users’ pockets – The Verge reports these new iPhones are made of stronger stuff, the stuff which the Apple Watch is made from.
The new iPad Pro is reportedly almost laptop sized, having the largest screen on an iOS device. And while The Verge reports tablet sales have generally been slumping, not just in the Apple market but all over due to the fact consumers don’t tend to buy or upgrade them as often as phones, Apple appears to have gone all in on this new sleek device – which should be available in November for a cool grand.
The Verge’s observation of slumping sales goes in hand in hand with a massive marketing push Apple launched for its iPads back in May this year. The short film on Apple’s campaign website at the time showcased all the things users could use the iPad for, such as cooking, learning and doing business.
It’s been around three years since Apple TV had a significant update to its set-top box. However, the unveiling at its product launch had many social media users giddy with excitement, with one describing the Apple TV as the buried lead at the announcement event.
Adding to her list of capabilities, digital assistant and all-round sassy woman Siri now comes with the Apple TV. When watching Apple TV, Siri can rewind if you miss something and turn on subtitles if you’re struggling with the sound.
Games are also going to be a thing on the updated product, with Mashable Australia figuring out seven games that will definitely be available.
Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]
The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]
To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]
The NRL season officially kicked off with two huge live games from Las Vegas yesterday. As the dust settles on the first year of a multi-year plan to expand the game into new markets, B&T unpacks all the reactions worldwide. All eyes were on Vegas yesterday as the games got underway. Despite most reports saying […]
Marie Claire AU has paid an emotional tribute to fashion icon Iris Apfel, who passed away on Friday aged 102. In an Instagram post, the Aussie fashion magazine said “Apfel will be remembered not just as designer, style icon, influencer and the face of numerous fashion brands – but as a force who brought so […]
Stars in the ad included jockey Damien Oliver. B&T expects some in adland will get very hot under the collar.
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
The commercial radio industry has expressed its concerns at calls to scrap a cap on how much local radio stations need to pay Aussie music creators. Current legislation, set in 1960, means that the amount commercial radio needs to pay local music providers is 1 per cent of revenue. However many in the music industry, […]
Free TV will launch a major television advertising blitz to warn Australians that free content will increasingly disappear without a Federal Government intervention. The peak body for free TV broadcasters, including Seven, Nine and Ten, is urging the Government to strengthen its Prominence and Anti-siphoning Bill. The advertising campaign, which will launch nationally today, highlights […]
Accenture has acquired The Lumery, a Melbourne-based marketing technology (martech) consultancy that helps leading organisations deliver seamless customer experiences and transform their marketing services. The acquisition will strengthen the marketing transformation capabilities of Accenture Song – the firm’s tech-powered creative group – and add significant depth to its offerings in Australia, such as personalisation, CRM […]
Following Friday’s controversial news that Facebook is abandoning its news content deals with local content providers, the Australian Financial Review has shed some light on the nature of the deals. Summary agreements obtained by the AFR, owned by Nine, show that Network 10 was required to upload some 18,000 videos to Facebook in return for […]
Australian retirement living provider, Aveo, reminds Australians of the importance of finding togetherness at all stages of life through a new multi-channel campaign via Publicis Worldwide Australia. We know that through every life stage, the community we share experiences with greatly contributes to our happiness and enriches our lives. The campaign embraces Aveo’s role in […]
Advertising in regional Australia should be a ‘no-brainer’, according to national industry experts, who kicked off Boomtown’s 2024 masterclass series last week. Boomtown – the collaborative representing the millions of people living in regional Australia – held its first regional media masterclass for 2024 last week, with close to 100 industry representatives in attendance. Participants […]
When The Shannon Company’s Rosemary Ball saw her name on the shortlist of the PR category for B&T’s 30 under 30 awards last year, it was a “surreal” moment. “I genuinely cried,” she told B&T. There was a time when having a career, much less being shortlisted for an award, was a distant dream for […]
Rolling Stone Australia publisher The Brag Media has today unveiled a stellar list of nominees for the 2024 Shure Rolling Stone Australia Awards, which return to Sydney on Tuesday, March 26, with a star-studded party to celebrate Aussie music. For the first time, the 2024 edition of the awards will take place at Ivy Sydney […]
It’s been a rough few seasons for the Melbourne Storm, but despite a bought of injuries to superstar players, the team somehow pulled their way into the top three last year. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the new season. With […]
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]