By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]

Posted 8 hours Ago

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To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

B&T delivers a breaking news industry scoop. And, trust us, this time we're 79.98% certain it's even correct.

Posted 12 hours Ago

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Outbrain signs deal with Australian Community Media. Discover the brains behind the deal in this insightful synopsis.

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Once again the power of print is on show here. It's also on show for those who enjoy craft using papier-mâché.

Posted 13 hours Ago

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Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.

It's the latest global consumer trends report that, as you'd expect, continues to be bad news for airport duty frees.

Once again, data set to join omnichannel and full-service as the advertising industry's most ubiquitous words.

Posted 13 hours Ago

Opinion

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You have to hand it to Sarah Wilson, doesn't eat sugar AND has so far refrained from murdering anyone.

David Beckham - women want him, men want to be him. Despite his wife constantly taking all the wardrobe space.

Posted 14 hours Ago

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Have absolutely no idea what Morse Micro even do? Discover the power of PR by reading this submitted press release.

Kyle forced to eat beans from a tin in fingerless mittens as the great plague continues to savage ad revenues.

Endemol Shine announces management shakeup. Still no news on the enduring appeal of the actual edamame, however.

Stan inks latest content deal that unfortunately doesn't include Best Of Red Faces or Ask The Leyland Brothers.

Chloe Schneider joins the Bohemia team and provides DIY press pic thanks to local passport photo booth.

Sure, you may not be reading any of B&T's News Media Bargaining Code coverage, but you have to admire our persistence.

Posted 14 hours Ago

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Look, it's the second instalment of the lamb ad. And it's even better than the first, like Radiohead's second album.

Posted 14 hours Ago

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Verizon's Paul Sigaloff joins the UnLtd board. Forced to sit on milk crates until arrival of leatherette swivel chair.

Sir Martin invests in new set of lederhosen and felt alpine hat after snaring latest German agency.

Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]

Posted 16 hours Ago

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David Fox hurriedly learning where Tunis and Marrakesh even are after landing North Africa-Middle East role.

It wouldn't be a B&T newsletter without the latest outdoor news. Well, save for the past four that is.

It's the latest hot jobs report! Get set for that unsettling, stomach churning nausea feeling if yours ain't on it.

This columnist asks have we reached peak podcasting? We've definitely reached peak cavoodles, Aperol Spritz & man buns.

Posted 1 day Ago

Opinion

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By playing this death metal song backwards you may conjure Satan himself, or really annoy the shit out of colleagues.

Posted 1 day Ago

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Look, here's the latest industry beauty news that'll have your sagging epidermis glowing by the end of the third paragraph.

Bastion Collective launches new arm, Bastion Interactive, which is a specialist interactive experience agency headed up by ex DDB Tribal Managing Director.

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

Posted 1 day Ago

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New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]