ALDI has appointed Jenny Melhuish (pictured) as its new marketing director, replacing Mark Richardson.
Melhuish, formerly head of marketing and media at Westpac, will commence the role in January.
“With the cost of living at the forefront of the minds of Aussies, I am looking forward to helping ALDI play a key role in ensuring Aussies know they can shop smarter and be savvier with their supermarket choices,” she said.
“I have a passion for challenger brands, I thrive being in that mindset and seeing and delivering on growth opportunities. What a delight to join the Marketing team who are already doing amazing, award winning but most importantly effective work. I cannot wait to get started.”
Melhuish’s predecessor, Mark Richardson, had been ALDI’s marketing director since 2017 and oversaw the supermarket’s growth in Australia.
He launched the Good Different brand positioning and won Effies’ Effective Advertiser of the Year award for three consecutive years.
“The past six years have been an absolute career highlight. It has been a privilege to deliver work that has had true business impact while never losing ALDI’s notable sense of humour. I have nothing but respect for my colleagues and have deeply appreciated their partnership during my time here. My overriding emotion is one of immense pride at having been part of creating an enduring brand proposition,” said Richardson.
Simon Padovani-Ginies, group director customer interactions, thanked Richardson for his contribution to developing ALDI’s unique brand proposition: “Mark’s contribution to the ALDI business has been large and is evidenced by the success of campaign after campaign. He’s anticipated and sculpted the tone of our brand, delivering memorable work that shaped our business in the market.”
Please login with linkedin to commentAldi
oOh!media has appointed former ASX Group head of human resources, Lisa Green (lead image), as chief people and culture officer. Experienced in leading business transformation initiatives at times of significant growth, Green will head the delivery of oOh!’s strategy across its 900-strong team, including key responsibility for oOh!’s values and DEI objectives. With over 25 […]
Anathea Ruys is not only one of the most important people in agency land, but also one of the nicest. Ruys has been the CEO of UM Australia for almost three years, following stints at agencies across Asia and the US. She also recently featured on, talking about her prior life as a journalist. With […]
With the countdown to the summer holidays on, PR and creative agency Keep Left has launched an integrated brand campaign for PassportCard, its first work for the new travel insurance disruptor. The campaign ‘When ‘It’ Happens’ leans into the reality that no matter how prepared you are when you travel, unexpected things can happen that […]
Christina Aguilera’s arrival in Australia for the first time in 15 years gave Menulog and Thinkerbell a unique opportunity to launch the new global TVC and brand campaign in a locally relevant way for Australians. Utilising Menulog’s distinctive delivery bag, Thinkerbell recruited Australian Indie designer By Weave Collection, to re-imagine it and create a star-studded […]
Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, today announced a new Board of Directors and a changing of the guard as the industry body enters its fourth year. Lead Image: 2023 Leadership Team The IMAA was founded in 2020 by five independent media agency directors […]
With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]
We’re living in challenging economic times and, sadly, marketing departments often have their budgets cut first. At the same, companies are asking those same departments to produce more whilst cutting costs. That can seem like an un-squareable circle and, frankly, can be quite demoralising for teams. Marketing teams can save money, however. Over the past […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]