Brand experience and innovation company Akcelo has partnered with the Miami Ad School to launch a brand experience bootcamp focussing on the fusion of brand advertising with the future of customer experience.

The 12-week course will give marketers and agency professionals the hybrid skills that are highly sought after by today’s brand experience champions such as Apple, Nike, Netflix and McDonald’s.

As part of the course, some of the world’s most progressive brands and exciting start-ups will share how they are evolving their customer experiences into truly immersive brand experiences.

Akcelo has curated the course with Miami Ad School, which will be taught by leading experts from agencies, consultancies and global technology companies, with award-winning trainers across user experience, customer experience, brand strategy, experience design, creativity and innovation.

Akcelo’s chief strategy officer Dave Di Veroli said, “we’re excited to be partnering with the Miami Ad School to build a course aimed at shaping marketers of the future by focussing on fusing creativity into the customer experience to design brand moments worth talking about. This bootcamp will provide practical, hands-on learning, while offering the chance to hear from some of the world’s biggest brands on how they are embracing brand experience.”

Participants will graduate with a professional portfolio by working on live briefs and originating their own ideas using rapid design thinking methodologies. Guided by brand experience practitioners from leading Sydney agencies, students will pitch and present their portfolio to an expert panel for feedback.

Helga Diamond, head of school at Miami Ad School Sydney added, “with the rapid changes we’ve seen in the industry in the past decade, we know that creativity is no longer restricted to just the creative department. Equipping the next up-and-comers with some of the skills to apply creative thinking in their future roles, whether client or agency side, is one way we can adapt and get ahead of the change, while providing value to every step of the process.”

The course starts on 30 August and finishes on 2 December with a two-week break in October. Classes are held on three evenings per week in three-hour sessions. All sessions are taught face to face by leading experts. Graduates present their portfolio to additional potential employers in the last week Students who live out of town have the option to participate virtually. The tuition fee is $4,540.

Aden Hepburn, CEO at Akcelo said, “the industry needs the next generation of marketers and agency leaders to be equipped with the skills to take on the brand challenges of tomorrow, and this new Bootcamp will really help accelerate their capability.”

For more information, email helga@miamiadschool.com or visit The Miami Ad School website.