Agencies Scramble As Government Announces $30 Million Coronavirus Ad Blitz
The federal government is set to splash the cash in its fight against coronavirus, announcing a $30 million advertising public health blitz.
As yet, it’s unclear which agencies will be the lucky beneficiaries although B&T understands that UM will be handling the media.
When it comes to the creative side, B&T contacted agencies that typically do a lot of government work – BMF, Omnicom’s Interbrand and indie agency Loud – however, all denied being part of any current pitch.
The campaign will include a mixture of TV, radio and print advertisements, as well as outdoor at bus stops.
The ABC is reporting that exact details of the campaign are yet to be decided upon but will be aimed at the general public, health and aged care industries.
However, it will outline how to limit the spread of COVID-19, what people should do if symptoms appear and where to seek help.
The campaign follows complaints from Australian health professionals over the amount of misinformation concerning the virus – particularly on social media – and what people should do if they become infected.
Federal Health Minister Greg Hunt has also flagged the development of a mobile coronavirus-specific app.
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