Against All Odds: Alan Jones Leaves Radio On His Own Terms, Or So We’re Told

Against All Odds: Alan Jones Leaves Radio On His Own Terms, Or So We’re Told
SHARE
THIS



“I have listened to the experts and I am taking this opportunity to indicate to my radio family that I will be retiring from radio at the end of this month,” Alan Jones told his loyal listeners yesterday morning.

And just like that, a 35-year career in radio came to an end for one of Australia’s most controversial media personalities.

Having recently celebrated his 79th birthday and in the midst of a global health pandemic, from the outside, it was hardly a shock for the ‘Parrot’ to finally call time.

But not even a year into his two-year contract believed to be worth $8 million, many were still caught off guard by the announcement.

This time eight months ago, Jones appeared to be well and truly on his final legs with Macquarie Media, now Nine Radio.

His infamous comments about ‘shoving a sock’ down the throat of New Zealand Prime Minister Jacinda Ardern had sparked an advertiser revolt from his show, believed to be worth around 50 per cent of the program’s revenue.

Macquarie promised a “full review” into the matter, then-chairman Russell Tate personally told Jones he was on his final warning, while Nine CEO Hugh Marks told the media Macquarie could “survive the loss” of Jones, should he be forced off air.

With Nine then increasing its stake in the radio business – taking out a 90 per cent stake in October – Jones’s future with the broadcaster looked more and more clouded.

Speaking with B&T earlier this year, Nine Radio (formerly Macquarie Media) boss Tom Malone said Nine’s takeover would lead to a “refreshed and re-energised” Alan Jones show.

And aside from describing COVID-19 as the “health version of global warming” in March, things had been running relatively smoothy for Nine Radio and Jones, recently topping the monthly radio ratings for the 226th consecutive time.

But a few months of good behaviour was hardly enough to make up for his extensive rap sheet.

From his role in the Cronulla riots, his comments about Julia Gillard and the death of her father, his bullying of Sydney Opera House boss Louise Herron, his use of the N-word on air or his attack on Sydney Mayor Clover Moore.

Such incidents could have ended the career of any other broadcasters who did not have the same ratings success.

So is Jones really retiring purely on medical grounds?

The likely answer is no.

With his show still feeling the effects of the advertiser exodus last year, it was increasingly difficult for Nine to justify Jones’s multi-million-dollar price tag, particularly with the entire market being hit by COVID-19.

The Australian has today suggested Malone told Jones earlier this month the show was no longer bringing in enough revenue.

Both Marks and Nine chairman Peter Costello are believed to have backed up Malone on the matter.

Nine is believed to be paying out more than $4m of Jones’s contract, which was set to run until 2021.

However, the matter of Jones’s health is far from a smoke screen.

The presenter has taken long stints away from the microphone in recent years to deal with various health issues, while the doctor’s warning of “if you don’t stop, you’ll drop”, which he revealed yesterday, would be enough to detract anyone.

Even if Jones was nudged out of the door, Nine’s respect for Jones and his influence can be seen through a 12-month non-compete clause, believed to be part of his exit terms.

 

Please login with linkedin to comment

Alan Jones Radio

Latest News

Apparent Grows Media Division With Three New Hires
  • Media

Apparent Grows Media Division With Three New Hires

Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]

WPP AUNZ Announces More Consolidation With The The Ogilvy Network
  • Media

WPP AUNZ Announces More Consolidation With The The Ogilvy Network

WPP AUNZ has announced a further strengthening of the Ogilvy brand, with the formation of the Ogilvy Australia Network. By closely partnering Ogilvy brand strategy and creative with opr’s PR and Communications alongside Ogilvy Health, the new formed Ogilvy AU Network will offer a stronger, more simplified and more integrated offer across the region. Specifically […]

The Shannon Company Launches ‘Speak Up And Save LGBTIQ+ Lives’ Campaign To Help Prevent LGBTIQ+ Youth Suicide
  • Advertising

The Shannon Company Launches ‘Speak Up And Save LGBTIQ+ Lives’ Campaign To Help Prevent LGBTIQ+ Youth Suicide

‘Speak Up And Save LGBTIQ+ Lives’ is the focus of the newest Behaviour Change campaign, developed by The Shannon Company. The campaign aims to prevent suicide among LGBTIQ+  people aged between sixteen and twenty-seven years, who are five times more likely to attempt suicide than non-LGBTIQ+ people. Transgender people in Australia aged over eighteen are […]

Why Everyone Is Talking About Identity Graphs
  • Technology

Why Everyone Is Talking About Identity Graphs

Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]

Opinion

by B&T Magazine

B&T Magazine
Finland’s Coldest Town Launches Summer Olympic Games Bid To Raise Awareness About Climate Change, Via Agencia Africa
  • Marketing

Finland’s Coldest Town Launches Summer Olympic Games Bid To Raise Awareness About Climate Change, Via Agencia Africa

https://vimeo.com/515870840. www.savesalla.com In short, we created and launched the “bid” campaign for Salla, a small town from the Finnish Lapland – and the coldest in the region - to host the 2032 Summer Games. The announcement was made on the municipality’s official social media and - as expected - caused weirdness and people started talking about it. After all, how could a super cold small town be able to host the Summer Games? Then at a press conference with the mayor of the city and specialists he revealed that the bid was indeed a climate wake-up call, aimed at drawing the world’s attention to the consequences of global warming and the need for urgent action. Since its launching the initiative has been generating a lot of buzz and gaining support from environmental organizations, activists and the general public. People from more than 60 countries have been talking about the subject, especially in a moment of industries recovery, when the sustainable growth will be essential.

Riding The CTV Wave: How Advertisers Can Cash In On The Video Revolution
  • Partner Content

Riding The CTV Wave: How Advertisers Can Cash In On The Video Revolution

A year of lockdowns and stay-home orders around the world has given consumers more time than ever before to watch all the video content that is currently available across the digital world. The popularity of CTV and OTT services is at an all-time high, as viewers embrace the flexibility and viewing habits they enable. “That […]

Partner Content

by B&T Magazine

B&T Magazine
Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.