Adshel’s digital revolution starts at Town Hall

Adshel’s digital revolution starts at Town Hall

Adshel’s new digital installation had passersby slowing down as they walked past the Adshel tour group at Town Hall station in Sydney this afternoon.

Speaking after the tour at a lunch today, Rob Atkinson, Adshel CEO, outlined how Adshel are turning traditional media into transactional media as many of the billboards will be interactive.

“We believe it’s about leveraging convergence,” he said.

“We’re in the perfect place, we’re the glue that keeps everything together, social media, mobile, out-of-home… it’s a marriage made in heaven. And now it’s about bringing that opportunity to you.”

The use of real-time data was another key aspect of Adshel’s digital outdoor advertising, allowing clients to capitalise on what’s going on right then and there.

Partnering up with Australian Radio Network (ARN) for the launch, marketing director Nicole McInnes led media agency professionals around Town Hall station to observe the newly installed digital billboards, many donning a kiss-blowing Jackie from ARN’s Kyle and Jackie O show on KIIS 1065.

Over the coming weeks Adshel plans to unveil 186 digital displays across 14 major train stations, including Wynyard, Kings Cross and Bondi Junction.

According to Kinetic and Clear Channel, UK Interactive out-of-home (OOH) Trial, and cited by Adshel, 80% of people think brands should be using interactive OOH advertising.

One third of commutes are also likely to purchase after seeing OOH advertising, according to Rail Corp Insights 2014.

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]