AdRoll’s Ben Sharp Appointed New ADMA Managing Director

AdRoll’s Ben Sharp Appointed New ADMA Managing Director
SHARE
THIS



The Association for Data-Driven Marketing and Advertising (ADMA) has appointed Ben Sharp as it new managing director. Sharp replaces the outgoing Jodie Sangster, who recently quit the role for a position at IBM Watson.

Sharp brings almost twenty years’ experience in senior adtech, digital marketing, publishing and advertising roles at companies including Allure Media, Yahoo! AU/NZ and Yahoo!7. Most recently he held the position of VP and Managing Director at AdRoll.

Under his leadership, ADMA will continue to drive the data-driven marketing agenda, ensuring members and the broader industry can maximise the opportunities presented by data, technology and digital.

“Ben’s extensive and varied experience builds solidly on the momentum Jodie Sangster has built for ADMA over the past seven years. She leaves the Association in great shape, and Ben will bring a great new perspective and drive ADMA’s next phase of growth,” said Steve Brennen, chairman at AADL. “As data becomes increasingly integral to business, government and consumers we are faced with big opportunities as well as industry challenges that need to be tackled. Ben’s energy, expertise and direction will drive this agenda and ensure the industry has strong support and representation in a time of rapid change and evolution

Sharp intends to focus strongly on education to support the critical industry need, and to broaden the benefits ADMA provides. He will use its extensive network as the largest and most successful industry body to expand the Association’s reach and influence. This will include increasing government representation, delivering best in market events and networking opportunities, as well as further growing the IQ educational platform.

“I’m hugely excited to join ADMA at a critical time where the collision of data, CX, and emerging technologies is creating huge opportunities and will lead where the media and marketing industry goes over the coming year,” Sharp said of his appointment.

“ADMA is a 50-year-old organisation that has always been at the forefront of new product and technology disruption. My vision is to expand and evolve its position even deeper as the leading education provider and go-to resource for our 600 member organisations, and the industry at large. that wants to be informed, stay connected and achieve professional and commercial growth.”

Sharp will commence as ADMA Managing Director on 4th April. Steve Sinha remains acting chief executive officer for the Australian Alliance for Data Leadership group (AADL) as the organisation conducts an executive search to appoint a new AADL CEO.

Please login with linkedin to comment

ADMA Ben Sharp Jodie Sangster

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]