B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ADMA Recruits Three New Board Members
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > ADMA Recruits Three New Board Members
Marketing

ADMA Recruits Three New Board Members

Staff Writers
Published on: 1st December 2016 at 5:04 PM
Staff Writers
Share
6 Min Read
SONY DSC
SHARE

The Association for Data-driven Marketing and Advertising (ADMA) is pleased to announce the appointment of three new board members as well as a full slate of Board of Directors as the year wraps up.

Joining ADMA’s Board of Directors are Stuart Tucker of Commonwealth Bank (pictured above), Trisca Scott-Branagan of Deakin University and Mark Lollback of GroupM.

“As ADMA continues to sharpen its focus in the areas of data-driven marketing specifically in addressing the skills gap, privacy and digital transformation issues, we’re delighted to have Trisca, Stuart and Mark join our Board of Directors,” said Jodie Sangster, CEO ADMA (pictured).

“All three bring a wealth of experience and global expertise in the fields of marketing, media and advertising. They add strength to ADMA’s already dynamic board and will drive ADMA’s leadership in education, thought leadership and advocacy for our ever-growing membership base.”

OLYMPUS DIGITAL CAMERA
Trisca Scott-Branagan

Trisca Scott-Branagan, ADMA’s newest female board member is the Executive Director of Marketing at the prestigious Deakin University and was recently ranked No. 7 on the CMO Magazines list of most innovative CMOs in Australia. Prior to her transition into the education sector, Scott-Branagan spent two decades in marketing and business development roles in the financial and professional services industries, most notably Deloitte.

“It’s a real honour to be asked to serve on the ADMA board. Today and tomorrow’s marketers’ have a really exciting journey ahead of them, but it is one that will be constantly changing and full of challenges that previous marketers may not have had to face.

Mark Lollback
Mark Lollback

“Ensuring marketing professionals have access to practical tools, and a supportive environment to become accomplished with new technologies and learning new ways of working, is critical to their success and the profession. My focus is to bring experience of the Education sector into the boardroom discussions, seeking alternative and engaging ways to transfer knowledge across the profession,” said Scott-Branagan.

Stuart Tucker has an impressive 25 years of marketing experience under his belt and first joined the Commonwealth Bank back in 2013 as its general manager for brand, sponsorship and marketing services.

Tucker leads a dynamic team responsible for myriad functions including brand strategy, sponsorship, media buying, social media, operations and events. Under his leadership, Commonwealth Bank has readily adopted programmatic and paid search to leverage on its data assets.

“I am thrilled and honoured to be joining the ADMA Board. As a long-time admirer of ADMA and a recent Chair of Judges for the AC&E awards, it’s exciting to be more involved with this high quality industry association.

“With the marketing industry experiencing such a rapid pace of change, ADMA can play a crucial role in building capability, inspiring great work and guiding regulation,” said Tucker.

Mark Lollback, the CEO of GroupM Australia & New Zealand brings great experience to the ADMA Board. Lollback was named CEO of GroupM in April and comes armed with over twenty years of global blue-chip marketing experience, making him the natural choice to lead Australia’s biggest media investment group.

Lollback brings with him a fresh new take towards media buying and planning, having spent most of his career on the client side as CMO for McDonald’s Australia & New Zealand, as well as marketing roles in four continents namely in ANZ Banking Group, Pepsi Lipton International New York, Unilever China and Birds Eye Foods UK.

“I am thrilled to join the ADMA Board. Marketing and communications is all becoming data driven and will become more and more performance driven – and ADMA as a leadership body in the industry will play a critical role. I am passionate about education and I know that ADMA see this as a real priority for them – to help educate and train the next generation of data and digital driven marketers.

“It is a great time to be involved in the Marketing & Communications industry – change is the new norm and staying true to the craft while leveraging all of the new tools and insights that technology is enabling is super exciting.”

Members who are exiting the board are Chantal Walker, Formerly Foxtel, Karen Ganschow, formerly Westpac, and Leigh Terry, Omnicom Media Group.

“They each provided an amazing contribution to ADMA and the Board” said Jodie Sangster. “I’d like to express my enormous thanks to them all.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?