The Association for Data-Driven Marketing and Advertising (ADMA) has settled on its replacement for Ben Sharp, with Andrea Martens being appointed its new managing director.
Martens (pictured above) joins ADMA from skincare brand Jurlique, where she was global chief brand officer. Prior to that, Martens was the vice president marketing and managing director of home and personal care at Unilever in Australia and New Zealand.
Until recently, Martens served as deputy chair of the Australian Association of National Advertisers.
Martens, who has also been appointed as MD of the Digital + Technology Collective, is one of three new appointments for the management team of the Australian Alliance for Data Leadership (AADL).
Richard Bean has been confirmed as chair of Data Governance Australia (DGA), and Anthony Hollis taking the managing director role at DGA.
Stephen Porges, chief executive of the AADL said: “AADL was created 12 months ago and it has operated as coordinator to lead our data-centric groups: ADMA, D+TC, DGA and IAPA.
“Now, as the role of data within industry and indeed, society, continues to mature, so the position of each of these teams has elevated to guide mainstream business and societal issues.
“Consequently, we have needed the right seasoned and thoughtful leaders to own and drive this opportunity.
“As such, we are delighted to announce these appointments of credentialled, respected and experienced executives, each representative of the key tenets of data governance, analysis and use.
“Combined under AADL, they provide a coordinated leadership to help our 500-plus members and the industry at large as they grapple with, and harness the opportunity for, data both within their organisations and externally.”
Steve Brennen, chair of the AADL, added: “A broad level of data utilisation is undeniably pivotal to future business success, but it’s the unique combination of analysis, management and governance together that is most valuable.
“With more than 500 member organisations, AADL and its associations are committed to leading the conversation on the data-enabled future, and these appointments represent the next evolution in our journey.”
