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Reading: ADIA Set To Release Agreement Shoring Up Multi-Enterprise Employment Terms
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B&T > Marketing > ADIA Set To Release Agreement Shoring Up Multi-Enterprise Employment Terms
Marketing

ADIA Set To Release Agreement Shoring Up Multi-Enterprise Employment Terms

Staff Writers
Published on: 7th September 2022 at 10:35 AM
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The Australian Data and Insights Association (ADIA) today announced that the United Workers Union (UWU) and ADIA Market and Social Research Agreement 2022-2026 had been voted up by its member organisations’ employees and is now awaiting lodgement with the Fair Work Commission (FWC) for approval.

ADIA (formerly AMSRO) has worked for more than two decades to ensure that the research, data and insights industry has a stable workplace relations system that is fair and equitable to employers and their employees.

ADIA’s first industry agreement with the then National Union of Workers (NUW) was in 1998 and established a single reference point for minimum terms and conditions for a significant proportion of the market research industry.

The 2022 Agreement is for a four-year term and will be the industry association’s eighth multi-enterprise industry agreement. Each contains more favourable employment terms and conditions than those contained in the relevant industry Award and have provided a fair and stable safety net of employment terms and conditions for the industry.

George Zdanowicz (main image), ADIA president and CEO, enhance research, said: “People are at the heart of what we do and working under the UWU-ADIA multi-enterprise bargaining agreement is a condition of ADIA membership for our 95+ member organisations. Our members range from small to large size businesses and having this agreement allows them to focus on delivering for their clients from a level playing field.

“We’re incredibly proud to have another Agreement that benefits employees with real wage increases and consistent terms and conditions, critically important factors, particularly during this post-pandemic phase as we take care to retain talent and grow our respective businesses.”

Godfrey Moase, executive director, Allied Industries for the United Workers Union said: “In our experience engaging in multi-employer bargaining with the market research industry has led to far better outcomes for both workers and the broader industry. It has supported fair wages, more respectful workplace relations, competition based on quality and more effective responses to major social issues such as COVID-19.

“Multi-employer bargaining ensures that workers and industry are much better set up to face an uncertain future. It’s a more effective basis for dealing with problems that are far beyond the scope of any one enterprise from the climate crisis, global instability and future pandemics.”

Sarah Campbell, CEO of ADIA, said: “Our industry Agreement aims to strike the right balance between maintaining a thriving and sustainable industry in the face of post-pandemic staffing shortages and highly competitive overseas labour costs by providing best practice employment conditions to attract the best staff.

“We are delighted to have the support of our members and the UWU to ensure our industry continues to make people our number one priority – the majority of whom are women – by providing a supportive, flexible, and fulfilling career.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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