Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Addressability In The Wake Of Third Party Cookies

Addressability In The Wake Of Third Party Cookies
SHARE
THIS



Jason Barnes is the Chief Revenue Officer, APAC at PubMatic. In this piece, he shares his thoughts on striking the balance between performance and privacy in a post-cookie world.

The third-party cookie isn’t long for this world… in less than a year, Google Chrome will have phased them out. ID on mobile app isn’t faring much better. Few in the industry were surprised when, in June of 2020, Apple confirmed another long-anticipated privacy measure – that its Identifier for Advertisers, or IDFA, would become opt-in for all users with iOS 14 or later. Many in the programmatic marketing field expect Google to follow Apple’s lead and restrict its own mobile advertising ID (GAID).

Programmatic advertising needs addressability to thrive, and that hinges on identity resolution. But these privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising. These regulations impose significant restrictions around acquiring user consent, making it much harder for publishers to collect user data and for advertisers to effectively target those users.

Clearly, there needs to be a balance struck, with consumer rights and preferences being respected by the industry and regulators, while ensuring that all parties can transact and engage around content effectively.

The burden of protecting user privacy is shared by the entire ecosystem: brands, publishers, and technology providers as they urgently search for new ways to address their audiences. But in this rapidly evolving era, it’s a complicated landscape out there. That’s why we partnered with Digiday to commission a new guide to identity in a post-cookie world – the techniques and technologies that buyers and publishers are leveraging to master identity and addressability in the new normal.

Check out this new guide to learn:

– Why targeting unique addressable IDs is now a major industry focus

– How deterministic and probabilistic IDs differ — and why both are necessary

– Why some industry professionals are managing IDs through a single interface

– Why programmatic will need addressability to survive and thrive

 

Please login with linkedin to comment

pubmatic

Latest News

Liquor Barons Launches Digital Engagement Campaign With Komo
  • Campaigns

Liquor Barons Launches Digital Engagement Campaign With Komo

Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia
  • Advertising

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia

Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]

How To Navigate A Post-Cookie World
  • Advertising
  • Technology

How To Navigate A Post-Cookie World

A cookiless future was the buzzword of 2021. And it appears we've still not managed to kill it into 2022.

Food Tech Company All G Foods Appoints The One Centre As Brand Agency
  • Marketing

Food Tech Company All G Foods Appoints The One Centre As Brand Agency

Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]