Marketing consultants Lucio Ribeiro (left in main photo) and Sergio Brodsky (right) have teamed up to launch Australia’s first TikTok dedicated agency – TikMyDay.

The agency is the region’s first full-service business dedicated to advising on and executing TikTok campaigns across different formats.

The collaboration comes off the heels of the successful launch of the first automotive campaign on TikTok in Australia for MINI/BMW, amidst an explosion in popularity for the short-form mobile video sharing app.

The TikMyDay agency delivers strategy, media and creative execution with the ability to go live with a campaign in 48 hours, leveraging the cultural trends-based nature of the platform.

“TikTok compares to nothing I’ve seen before,” said Ribeiro. “Its uniquely accurate personalisation algorithm makes it not so much a content platform but an AI hub, predicting and serving relevant videos to viewers, which makes users want to engage with its content. They have the audience, the smarts, and the positivity.”

TikTok has seen a surge in users this year, and has consistently been the most downloaded app in the world in 2020. In Australia, the platform has over six million active users and according to the founders the curiosity and interest with the platform has grown exponentially in the last three months, coinciding with the COVID-19 lockdowns globally.

“TikTok is a phenomenon, and any media strategist should be looking at it to understand trends before they emerge. It has become a cultural barometer and participatory destination unlike any other for brands and audiences,” added Brodsky.

“TikTok is not Social Media, but rather, another entertainment channel. Our work, therefore, is about translating a brand’s image and voice in a context that celebrates positivity and leverages the mindset for this audience. We are fast, smart, easy to work with and experienced. That’s our model.”

Ribeiro was named one of the top 100 most influential online marketers in the world by Marketing Today. He founded digital agency Online Circle in 2010, growing it to be an early and leading specialist in the then emerging social media space. He is currently a consultant in marketing and artificial intelligence with Lucio.AI, as well as a lecturer of Digital Marketing and Artificial Intelligence at RMIT and Marketing Insights and Data at Deakin University.

Brodsky is a renowned media strategist, and has worked across brands and led strategy for agencies including Starcom and Initiative, working across major blue chip clients. He now runs his strategy and innovation consultancy SURGE and is a widely published marketing writer across global publications.

TikMyDay is already working with clients from the retail, FMCG and financial services sectors to deliver campaigns on TikTok.