AccorHotels has launched a new advertising campaign in Australia that highlights real-life examples of its global network.

The multi-million dollar ‘From the Heart’ campaign, which will air from Monday 14^th May, will play on TV and online throughout the year.

The campaign depicts the cultural transformation that AccorHotels has undertaken which empowers over 10,000 staff throughout its hotels including Sofitel, MGallery by Sofitel, Pullman, Swissôtel, The Sebel, Grand Mercure, Novotel, Mercure and ibis with the freedom to go ‘off-script’ to provide spontaneous gestures that transform hotel stays.

These gestures include celebrating guest milestones such as anniversaries, ensuring younger guests are made to feel welcome and going above and beyond to create memorable moments and experiences that money simply cannot buy.

The campaign will celebrate heartfelt acts of service via an ongoing social media campaign, under #FromTheHeart, highlighting them as they happen.

Bridie Commerford, vice president, marketing, communications and guest relations for AccorHotels Pacific said: “Each and every day throughout over 200 hotels across Australia, our team create special memories for our guests. It is a privilege to work in an industry where people share some of their most precious life moments with us and we aim to give each of them an experience that is surprising and genuine – that comes from the heart, rather than from a rulebook. This campaign shows just a few of the wonderful gestures our teams have carried out over time.”

The TV campaign will run across free-to-air and subscription TV and will close with a ‘$25 off each night and $1 breakfast’ call to action, at over 160 hotels around Australia.