The ABC has reissued its editorial guidelines in the run-up to the Voice to Parliament referendum and noted that staff should seek to present all “significant views” in Australia on the topic.
The public broadcaster created a set of specific editorial guidelines late last year but recently reissued the document with amendments to its rules on independence, impartiality and accuracy.
“The upcoming referendum on the proposal to enshrine an Indigenous Voice to parliament in the Constitution is likely to be one of the most significant events in this period of Australian politics,” the document, seen by the Sydney Morning Herald reads.
“The ABC should not broadcast or publish assertions that are demonstrably false without editorial justification and critical assessment. It is important to distinguish between assertions that are disagreeable or contentious and assertions that are factually wrong,” it continues.
“While it is important that all significant [italics in original] views in the community are presented on the ABC, that requirement does not extend to opinions or analyses that are clearly fringe views held by small minorities.”
However, the document also notes that the ABC and its staff should not advocate for particular outcomes and urges staff to look beyond the “usual suspects” for talking heads. But it did note that while staff should not express their personal opinions in the content they produce for the broadcaster, experienced and high-profile Indigenous staff are allowed to contribute to the public debate on ABC and non-ABC platforms in media interviews and in public forums.
The ABC’s reissuing of its editorial guidelines follows the high-profile departure of seasoned indigenous journalist Stan Grant following the broadcaster’s coverage of the coronation of King Charles III and the lack of support he felt he received after receiving hate and death threats online and in other areas of the media.
“Last year when Queen Elizabeth II died, we were told that this was not the time to discuss colonisation. This was not the time to discuss the worst of our history. This was the time to mourn Queen Elizabeth and pay respects to her life. But where was the respect for my people’s lives?” he told the audience at B&T’s Cannes in Cairns.
“Before [he] uttered a single word — a single word — the viciousness and the racism had begun,” he added.
The ABC’s updated guidelines say that “staff still should not advocate for particular outcomes and should always be respectful and avoid rancorous or personal attacks. However, many Indigenous staff have personal experience that is directly relevant to issues that will be raised.
“The line between analysis and opinion is not always clear. We advise any staff member participating in public debate in a personal capacity to make it clear when they are expressing a personal opinion or conclusion and are not speaking for the ABC.”
The Voice to Parliament referendum is widely expected to take place in October.
Please login with linkedin to commentABC
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]