AAMI Launches New Campaign Leveraging 7’s AFL Broadcast Sponsorship

AAMI Launches New Campaign Leveraging 7’s AFL Broadcast Sponsorship

AAMI has launched ‘Clangers Happen, Lucky You’re with AAMI’, a fully-integrated campaign leveraging AAMI’s AFL Sponsorship & Channel 7 AFL Broadcast sponsorship, highlighting how clangers happen, in football and in life.

AAMI, which is part of Suncorp’s network of brands, launched its campaign in April across Channel 7’s AFL broadcast and social media with AAMI’s ‘Clangerfesto’, an epic footy promo with a twist which celebrates the humorous role clangers play in Australia’s beloved game.

The campaign will also see the release of two TVCs featuring footy stars and footy fans, showing that clangers happen not just on the footy field, but in life too – reinforcing that when clangers happen in life, AAMI home & contents and car insurance is there to help you recover.

The campaign also extends through social, digital and out of home across the entire AFL season and includes integrated AAMI branded content & segments during Channel Seven’s AFL broadcast on Thursday nights, Friday nights and Sundays.

AAMI marketing manager Toby Gill said the campaign highlights to our customers that mistakes can happen, and AAMI is here to help them recover.

He said: “Clangers remind us that we all make mistakes, even our footy heroes. And for us they’re the perfect link between the game that Australia loves and the promise that AAMI delivers to help Australians prevent and recover from life’s little or big mishaps.

“When our customers are faced with life’s little clangers, AAMI is there to help them recover.”

Ogilvy ECD David Ponce de Leon said: “We are very proud of our association with AAMI and the AFL, including the Channel Seven AFL broadcast. In an AFL game everything and anything can happen, no matter how good your team is, or how skillful the players are.

“There’s always an unexpected nature to any AFL game and it was based on this insight, that the ‘clangers’ idea came to life.”


Client: AAMI
Executive General Manager Brand & Marketing Suncorp: Mim Haysom Executive Manager Marketing Insurance: Mark Behr
Manager Marketing, AAMI: Toby Gill
Go To Market Lead: Olivia Rourke

Agency: Ogilvy Melbourne
Executive Creative Director: David Ponce de Leon Creative Director: Lenna Boland
Associate Creative Director: Tom Russell
Senior Art Director: Axel Tagg
Head of Film & Content: Susannah George
Head of Strategy: Virginia Pracht
Group Account Director: Milly Scott
Senior Account Director: Sam Newton
Account Manager: Eliza Whyte
Senior Social Creative: Julia Stretch

Media: OMD Sydney
Business Director: Thad King
Account Director: Alex Englis
Senior Manager, Sports Sponsorship: Nick Hurley Account Manager: Joe McCabe

Production Company: Rabbit Content Director: Al Morrow
Executive Producer: Lucas Jenner Producer: Alice Grant

Director of Photography: Germain McMicking Editor: Bernard Garry at The Editors
Post Production: The Editors
Sound: Sam Hopgood at Bang Bang Studios Casting: 2 Divas

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