Aegis Media-owned media agency Vizeum has extended its role with Tourism Tasmania and won Oakley as a new client.

A foundation client of Vizeum’s Melbourne office, Tourism Tasmania has extended the agency’s remit to include all brand and communications strategy on top of media planning and buying.

Oakley has entrusted Vizeum to manage all media, including strategy, planning and buying, with a particular emphasis on shaping the brand’s content strategy in Australia.

Kathryn McCann, director of marketing for Tourism Tasmania, said: “We have been very impressed by the strategic competencies that Vizeum has demonstrated in our recent work and have enjoyed a strong partnership with them so far. We look forward to progressing the communications strategies for the Tasmanian brand together.”

Phil Ward, marketing director South Pacific for Oakley, said: “Vizeum is a great fit for our brand. The team’s understanding of how to use non-traditional and innovative means to connect with consumers is very impressive and we welcome their input on our marketing strategy.”