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Reading: Vizeum wins Oakley and expands Tourism Tasmania remit
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B&T > Media > Vizeum wins Oakley and expands Tourism Tasmania remit
Media

Vizeum wins Oakley and expands Tourism Tasmania remit

Staff Writers
Published on: 8th March 2013 at 12:00 PM
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Aegis Media-owned media agency Vizeum has extended its role with Tourism Tasmania and won Oakley as a new client.

A foundation client of Vizeum’s Melbourne office, Tourism Tasmania has extended the agency’s remit to include all brand and communications strategy on top of media planning and buying.

Oakley has entrusted Vizeum to manage all media, including strategy, planning and buying, with a particular emphasis on shaping the brand’s content strategy in Australia.

Kathryn McCann, director of marketing for Tourism Tasmania, said: “We have been very impressed by the strategic competencies that Vizeum has demonstrated in our recent work and have enjoyed a strong partnership with them so far. We look forward to progressing the communications strategies for the Tasmanian brand together.”

Phil Ward, marketing director South Pacific for Oakley, said: “Vizeum is a great fit for our brand. The team’s understanding of how to use non-traditional and innovative means to connect with consumers is very impressive and we welcome their input on our marketing strategy.”

Vizeum has 65 staff across Melbourne and Sydney.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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