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Reading: Virgin set to double Tourism Australia cash
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B&T > Marketing > Virgin set to double Tourism Australia cash
Marketing

Virgin set to double Tourism Australia cash

Staff Writers
Published on: 13th December 2012 at 10:20 AM
Staff Writers
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Virgin Australia looks set to step into the marketing gap created by Qantas’ decision to cut funding to Tourism Australia.

B&T understands the TA board is in a meeting this morning to finalise the details of the new agreement, which would see Virgin doubling its existing commitment from $6m to $12m over the next three financial years.

Major partner Qantas pulled funding from the tourism body last month after it was revealed TA chairman Geoff Dixon was part of a consortium looking to destabilize the management of the airline.

That move left a $50m gap in funding, which TA is looking to fill with re-inforced alliances with other airlines, with Air New Zealand also thought to be in contention to increase its support.

The body is currently in the middle of what promises to be a protracted pitch process for its lucrative creative account, and earlier this year launched the second string of “There’s nothing like Australia” campaign.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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