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Reading: VML wins Kellogg's digital account
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B&T > Advertising > VML wins Kellogg's digital account
Advertising

VML wins Kellogg's digital account

Staff Writers
Published on: 30th January 2013 at 1:39 PM
Staff Writers
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Kellogg's has shifted its digital business from agency of three years, Tongue, to Sydney-based digital marketing agency VML after a competitive pitch.

VML will take on all digital work for the cereal and snacks company, which houses brands like Special K, Nutri-Grain, Crunchy Nut and All-Bran, across Australia and New Zealand.

Marketing director John Broome said: “We thank Tongue for their many contributions over the last few years and look forward to a new partnership with fresh ideas and creativity.”

VML’s MD, Aden Hepburn (pictured) said: “We’re excited to begin a true digital partnership with Kellogg in Australia and New Zealand. Digital leadership is needed right across the local FMCG market, and VML is perfectly equipped to ensure Kellogg’s portfolio of brands dominate the space.”

VML join JWT, Mindshare, Liquid Ideas and Loop in representing Kellogg ANZ and become the first agency appointment made by marketing director John Broome since his arrival in July.

VML opened its first Australian office in February 2012 and also has a dedicated office in New Zealand that will help ensure greater collaboration with the Kellogg New Zealand marketing team based in Auckland.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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