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Reading: UM hires OMD's Melissa Mullins in strategy role
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B&T > Media > UM hires OMD's Melissa Mullins in strategy role
Media

UM hires OMD's Melissa Mullins in strategy role

Staff Writers
Published on: 19th February 2013 at 11:10 AM
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UM has taken OMD Sydney’s head of strategy Melissa Mullins as its new strategy director in Sydney.

She currently works extensively on the Tourism Australia media account, and has also worked a lot with brands including McDonald’s across a range of TV sponsorship properties.

She will work on strategy for the newly acquired News Limited account as part of her new remit.

UM Australia’s chief strategy officer, Stefan Burford said: “Mel is a world class strategic thinker with a great track record in creating and developing big communications ideas,”

“Her passion and energy are a great fit for UM and we are looking forward to her joining the Sydney team."

UM was named B&T’s Media Agency of the Year in November.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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