B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The Hallway lures Naked's PR head to improve offering
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The Hallway lures Naked's PR head to improve offering
Advertising

The Hallway lures Naked's PR head to improve offering

Staff Writers
Published on: 11th December 2012 at 12:51 PM
Staff Writers
Share
2 Min Read
SHARE

The Hallway has lured Naked Communication’s head of PR Louise Pogmore as the agency looks to evolve to “redefine what a great ad agency should be”.

Pogmore (pictured centre), who had been at Porter Novelli, Edelman and Hill & Knowlton, will sit alongside the agency creative department and be involved in the development of ideas and strategies for clients.

Managing partner Jules Hall (pictured left) said: “There is no doubt that the best work is created when you get different disciplines working together combining their own unique perspectives.  

“But with different agendas for different agencies that is often easier said than done.  When those disciplines are all on the same team it is a lot more effective, and a lot more efficient for clients. 

“PR is the next logical addition to The Hallway.  Story is key to what we do, and with a PR team operating alongside our other specialists we extend into "sparking" stories and enabling others to create the narrative.”

The agency has had an impressive year winning the Tourism Queensland, InsuranceLine and Fuji Xerox, business, and awards for Bupa and Mizone, as well as the launch of feature film Dream Racer created by Simon Lee (pictured right). 

Pogmore added: “The world of PR is evolving incredibly fast.  Operating in separate agency silos just isn’t optimal anymore.  To maximize its impact PR has to be in the same room as the planning, creative and digital teams of the advertising agency.  

“I have always been passionate about breaking PR out from its silo, and now is the perfect time to be doing that. The Hallway and I have a shared vision on the future of communications and the chance to bring that vision to life was an opportunity I couldn’t refuse.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?