The Brief – January 21-25

The Brief – January 21-25

Ever since the Grim Reaper crept onto our screens in the 80s shock advertising has been used to drill home health and safety messages.

But consumer brands have followed suit, recruiting shock tactics into their own repertoire of tools.

In this week’s The Brief Jessica Kennedy talks to Quit Victoria’s executive director Fiona Sharkie about how effective shock is when it comes to changing behavior.

Fiona Jolly of the Advertising Standards Bureau (ASB) explains why complaints against fear and guilt inducing health ads are rarely upheld.

The Brief will also focus on three recent ‘shocking’ ads with Just Cremations spokesperson Clint Ford and Bianca Bugeja, Oxy brand manager at Mentholatum, discussing the ideas behind their campaigns as Nick Cleaver, chief executive of 303Lowe, chats about the Carefree ad that dropped the ’v-bomb’.

{^widget|(name)RBI.Video.BOTR_1|(PlayerCode)VeZ4ALlP|(VideoCode)d8IACwDB|(HideForSnippet)True|(DisableViewState)False|(DisableMacros)False|(Visible)True|(UseUpdatePanel)False|(image_guid)1e4bcf3f-ea05-437e-b48e-49d4192753c8|(widget_displayname)Bits+on+the+Run+Player^}




Please login with linkedin to comment

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]