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Reading: The Brief – January 21-25
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B&T > Media > The Brief – January 21-25
Media

The Brief – January 21-25

Staff Writers
Published on: 21st January 2013 at 10:22 AM
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Ever since the Grim Reaper crept onto our screens in the 80s shock advertising has been used to drill home health and safety messages.

But consumer brands have followed suit, recruiting shock tactics into their own repertoire of tools.

In this week’s The Brief Jessica Kennedy talks to Quit Victoria’s executive director Fiona Sharkie about how effective shock is when it comes to changing behavior.

Fiona Jolly of the Advertising Standards Bureau (ASB) explains why complaints against fear and guilt inducing health ads are rarely upheld.

The Brief will also focus on three recent ‘shocking’ ads with Just Cremations spokesperson Clint Ford and Bianca Bugeja, Oxy brand manager at Mentholatum, discussing the ideas behind their campaigns as Nick Cleaver, chief executive of 303Lowe, chats about the Carefree ad that dropped the ’v-bomb’.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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