TA creates funny parody to promote Lions tour

TA creates funny parody to promote Lions tour
SHARE
THIS



Tourism Australia has launched a new online campaign usinga parody  the iconic and rousing speech by British and Irish Lions coach Jim Telfer.

The sweary original “Everest” speech was made famous in the documentary on the 1997 tour documentary Living With Lions, and was originally delivered to a group of forwards.

In the parody, Telfer himself delivers a censored version to a group of fans, telling them they need to stand up to wives and girlfriends and book the trip saying: “It’s worth one night in the dog house for five weeks In a tropical paradise.”

Charlie McEwen, British & Irish Lions director of sales and marketing said:  “We have had a lot of fun making this video and hope rugby fans in the UK and Ireland will take it in the spirit it is meant, sharing it widely and encouraging as many of their male rugby friends to dig out their rugby jerseys and book their trip Down Under.

“A Lions Tour is special and you can’t underestimate the impact the support of the fans has on a player’s performance.

“Nothing will encourage the team more than running out to a sea of red Lions supporters, and we urge you to follow Jim Telfer’s words of wisdom and come out to Australia with us.”

Around 20,000 fans are expected to descend on Australia for the  tour, which happens once every 12 years, playing nine matches, including three tests.

http://www.youtube.com/watch?v=X2pqtaIVBH0

Please login with linkedin to comment

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.