Tourism Australia has launched a new online campaign usinga parody the iconic and rousing speech by British and Irish Lions coach Jim Telfer.
The sweary original “Everest” speech was made famous in the documentary on the 1997 tour documentary Living With Lions, and was originally delivered to a group of forwards.
In the parody, Telfer himself delivers a censored version to a group of fans, telling them they need to stand up to wives and girlfriends and book the trip saying: “It’s worth one night in the dog house for five weeks In a tropical paradise.”
Charlie McEwen, British & Irish Lions director of sales and marketing said: “We have had a lot of fun making this video and hope rugby fans in the UK and Ireland will take it in the spirit it is meant, sharing it widely and encouraging as many of their male rugby friends to dig out their rugby jerseys and book their trip Down Under.
“A Lions Tour is special and you can’t underestimate the impact the support of the fans has on a player’s performance.
“Nothing will encourage the team more than running out to a sea of red Lions supporters, and we urge you to follow Jim Telfer’s words of wisdom and come out to Australia with us.”
Around 20,000 fans are expected to descend on Australia for the tour, which happens once every 12 years, playing nine matches, including three tests.
Please login with linkedin to comment
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]