Sunny Queen Farms has jumped on Twitter’s new Vine video app to create more content and allow fans to engage more with its Sunny The Egg character.

Vine allows users to produce six second videos that loop continuously in sequence to form an animated story. Hastags can be added to the videos to increase search optimisation and allowing sharing across Twitter, Instagram and Facebook.

Sunny’s agency BCM is behind the brand’s fast-uptake of the Vine app. To see the brands first Vine video click here.