Multi Channel Network (MCN) has teamed up with youth music publisher Sound Alliance to replace rival sales house Ignite Media Brands.
The partnership means a wider pool of music and youth offering for MCN’s advertisers, including pop culture title Junkee, leading music communities inthemix and Faste
Sound Alliance will join Fox International Channels, Nat Geo, Adventure and FX in the shift to MCN sales representation.
Ignite Media Brands took a series of unfortunate set-backs last year that have resulted in their termination come June.
Many of the programs from Ignite’s lost channels TV1 and SF have re-appeared on MCN owned channels.
The partnership with MCN will mean big things for Sound Alliance, “We’ve been leading the youth and music digital space for over a decade, so to combine our audience specialty with the creative power and scale of MCN makes perfect sense” said Sound Alliance CEO, Neil Ackland.
MCN will commence non-exclusive sales representation for the Sound Alliance network from 15 April.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]