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Reading: Sensis rumoured to be shedding 500 staff
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B&T > Uncategorised > Sensis rumoured to be shedding 500 staff
Uncategorised

Sensis rumoured to be shedding 500 staff

Staff Writers
Published on: 14th February 2013 at 10:55 AM
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Speculation is mounting the Sensis arm of Telstra is about to lay off up to 500 workers, with much of the face-to-face salesforce thought to be facing the brunt of it.

A report in The Australian today claims the cuts are going to be made in the division, which produces the White and Yellow Pages directories among other things, which faces stiff competition from the likes of Google.

Last week the division reported a 12.6% drop in sales for the first half of the financial year, with print revenues facing the brunt of the impact, although digital revenues were up.

A spokesman for Telstra said they would not comment on the speculation.

It is understood the division has around 1,500 employees and has prided itself on its face-to-face sales force, as opposed to solely relying on telesales, but it is these roles which could be in the firing line.

John Allan (pictured) took over the business last year Last month Sensis acquired true Local from News Limited, which the company said would “add value to the Yellow Pages network”. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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